3 Ways to Snag Those Last-Minute Christmas Shoppers

Did you know eBay is having a fixed-price listing fee sale today? Just twenty cents will get you a fixed price listing on eBay today only, Thursday, December 13th. This is the perfect opportunity to promote those higher-priced items and save the higher listing fees at the same time. And, here are three quick ways to turn those reduced-price listings into holiday sales.

• Offer “Get It Fast” in your listings. Include both Priority and Express mail shipping rates as options. Mention prominently, at the top of your item description, that you ship fast and offer Express shipping for those who need the item next day. Be prepared to uphold your end of the deal, even if it means an extra trip to the post office in order to get the product to the customer on time. Last-minute shoppers are often very willing to pay a premium on shipping to be sure they get your item, the perfect gift they’ve been looking for, on time.



• Use one, three, or five-day listings for your hot items, those things you know people are shopping for. Items listed today will close Friday, Sunday, or Tuesday with those shorter listing intervals. I had a number of sales last Friday afternoon, not typically a great time for my products, but people seemed to be trying to find their gifts online before having to fight Saturday shopping crowds last week – and I predict the same thing for tomorrow.



• To draw attention to your items, consider springing for the extra 50 cents for a subtitle. You’ll barely notice the extra today, anyway, since you’re already getting a deal from eBay on the listing fee. Remember that subtitles are not searchable unless the shopper is searching on title and description, so keep the important keywords in the title but use some great extra sales copy in that subtitle to excite your customers and make them want to shop with you.

So, take advantage of eBay’s special sale, apply these tips to your listings, and have a very productive last week of pre-Christmas sales. And, if you’d like more great ideas for selling on eBay during the holiday season or any time of the year, check out these great business building tips.