And I thought group travel was a niche...

Alarm:clock is rumour spreading that stealth mode start up Kango has raised some money from venture firm NG Ventures (ie angle Elliott Ng). What caught my eye in this deal is that it builds on the story that is forming around niche/sector focus businesses and online group travel. Kango's pitch is to help family's plan travel through organisation tools, reviews and editorial content. Site is "almost alpha" (which means somewhere between static web pages and private beta) so impossible to judge but am now officially keeping a watch on co-ordination tool sites and see if they go on to prove my theory that we are entering into a phase of industry development where consumers need help dealing with "too much information".