Yahoo! makes another travel play in Japan

Yahoo has been active in the Japanese online travel market for about seven years through its ownership of 40 some percent of the Japanese online travel site Tavigator (alongside Softbank and JTB). Not they have added a small 16.5 percent stake in content portal 4travel (thank you paidContent). Not sure what to read into the number one portal in Japan buying a non-controlling stake in a travel content company. On its face looks strange as they gain neither control nor distribution. Will need to watch what happens next.