Ten Days to Apple iPhone Launch - June 29 Launch

iPhone Delivers Up to Eight Hours of Talk Time

Now Features Durable Glass Top Surface

Apple® announced on June 18 that iPhone™ will deliver significantly longer battery life when it ships on June 29 than was originally estimated when iPhone was unveiled in January. iPhone will feature up to 8 hours of talk time, 6 hours of Internet use, 7 hours of video playback or 24 hours of audio playback.* In addition, iPhone will feature up to 250 hours-more than 10 days-of standby time. Apple also announced that the entire top surface of iPhone, including its stunning 3.5-inch display, has been upgraded from plastic to optical-quality glass to achieve a superior level of scratch resistance and optical clarity.

The complete story can be found at:
Ten Days to Apple iPhone Launch - June 29 Launch

Bottomline:

With Ten days to iPhone Launch, Apple has once again upped the ante by providing increased talk time, and superior touchscreen surface for the iPhone. Either Apple is really getting good at underestimating and over-delivering on announced features thereby creating an awe for the iPhone even before the launch, or even Apple is essentially figuring out things out on-the-fly and innovating in real-time. Either way, the consumers benefit the most from these improvements. The question then to ask is whether Apple will announce another enhancement before the launch. For the naysayer, Apple's strategy of innovating while the product is on the assembly line should raise quality concerns. But then again, Apple has proved time and again that it will rather stretch just a bit more with the best interest of the consumer in mind and take that meaningful risk, rather than wait.

Apple Inc. (NASDAQ: AAPL) is one of the top 20 innovators of The Innovation Index, and is the number one innovator for 2007 according to BusinessWeek.

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