By Luis Galarza - Internet Marketing Beginners Training Guide BlogWhat Can You Learn From Bruce Lee Marketing Strategies That You Can Apply To Your Internet Home Based Business?
Don't laugh because you and me can learn a lot from Bruce Lee business and marketing strategies. I always said that to learn how to make money online or offline you need to follow those entrepreneurs that are or were marketing their business or skills on a really competitive industry just like the Adult Industry Marketing or like trying to convince Hollywood to take action movies and at some Asian fighting styles (martial arts) in this case Kung-fu and also turn a small Asian guy into white people's new action hero... When times where hard for other cultures to make a difference in a close minded old U.S.
Now times had change and many top marketers in the movie business in the U.S. and Asian countries thanks Bruce Lee for opening the doors to a better profitable future for Hollywood. So, how this small Asian guy make a successful career as a movie start, martial arts expert, and infoproducts?
First let me tell you that I'm a super fan of Bruce Lee fighting style, martial arts philosophy, and of course his movies. But, I also respect his and his wife entrepreneur expertise that make them take those Kung-fu skills and turn them into a money generating business.
How Bruce Lee when from a dishwasher on a restaurant to a top martial arts expert and movie start?
The answer to that there simple things...
- Self-promotion and Branding Marketing: When he first started teaching Kung-fu he market himself as an expert in the martial arts field by giving little demonstrations, and use viral word-of-mouth marketing to do the rest.
- Use The Right USM or Unique Selling Message: This is his business marketing message or business tag line that said "We Teach Martial Arts To Any Culture." This unique selling message (USM) was on all his fliers which deliver a strong proposition to consumers, was saying that Bruce Lee martial arts school was the only one open to teach any one even if you weren't Asian. Domino's was successful because of the tag line they used, it worked for Bruce, it also can work for you. To learn more about tag lines visit "What Is Your Unique Selling Message or Proposition -USM".
- Targeted Niche Marketing: This is simple, when he got the offer to make movies in his home land "China" was when he really hit the success booster. That was his market, his targeted niche... people that love martial arts action movies with an Asian guy as their hero.
If you want to success in business online or offline you need to find a targeted niche relevant to your offerings, promote yourself as an expert on the industry, use creative viral marketing campaigns, and tell your prospects what's better about your product or service by using a good USM or Unique Selling Message.
To learn better Internet marketing strategies to promote your small business online click here.
To your success,
Luis Galarza, Internet Marketing Consultant
About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online without a their own product. For more information about his Free Affiliate Marketing Course.
No comments:
Post a Comment