By Luis Galarza - Internet Marketing Training BlogYour Email Marketing Is Not Working, You Wonder Why You Are Not Making Any Sales Through Your Email List? And Why You Are Getting Too Many Un-Subscribers?
So, why all these is happening to you if are following every single step all the so call top Internet Marketing gurus or experts are telling you. Well, they are not telling you the whole truth of the trade!
Here are a few email marketing and list building holes they didn't fill up:
1.- The told you that when you start building a list you need to make money by recommending affiliate program products or services to your members, but they didn't tell you that before you do that you need to build a strong relationship with your list subscribers. Here is a good article to help you use recommendations: Affiliate Product Recommendations To Increase Your Commissions
2.- Other "experts" told you that in order to build relationships you need to make your emails more personal and write to your members like you would if they were a close friend. But, they didn't tell you that people sign up to your list with one thing in mind, learning from the information that you promise to deliver. They didn't opt-in to see you call them "pals" or anything like it... They Want Good Relevant Content!
Remember, people go online to find information, and they will sign-up your email form because they think you are going to provide the information they are searching for.
3.- Some of then even said to write about your personal life to let them know you a little better. Wrong! You need to let them know that you are an expert in your field and you are there to help provide useful information that will help them solve there problem.
Come on, this didn't even work for a niche blog and you think it will work on your email marketing. Yes, there are ways to use personal information, but that one it's not, I tell you how at the end of this article.
4.- Another thing they told you is that when marketing affiliate programs you need to send them to your squeeze page and have them opt-in to your own list, that's good advice, but they told you to follow up promoting the same affiliate product to remind them how good is it. That's wrong!
What you should do is provide a mini course full of good articles that will increase their desire of fixing their problem, but at the same time providing some quick useful tips that they can apply right now. Then at the end of each article put a link to the affiliate site letting them know that this product will fix their problem faster and better.
Conclusion
Take a look at your email marketing strategies, right down your goals that such a list need to achieve, make sure you list focus on a niche market (use different lists for other niches), decide what is a better source of income such as: advertising, affiliate programs, joint ventures, promoting your own products, use a blog update alert, use to provide more or VIP information for your blog visitors.
Then get as much information for your autoresponder to follow through up to 12 month or 52 weeks, then write a mini course for the first part of your follow up of 5 to 20 lessons, find articles related to your niche and send them your list for even more information and put your own inputs or conclusion at the end, also you can explain why this article is good for them at the beginning.
Provide a person touch at the beginning of every email before the article, send them a link to a new post in your blog that can help them.
Always ask for referrals by asking them to forward the email to their friends, you can put this message at the end of your articles.
Well is time for me to go watch a movie with my wife, I'll be back tomorrow with an online branding tip.
To learn more advanced email marketing techniques click here.
To your success,
Luis Galarza, Internet Marketing Consultant
About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online without a their own product. For more information about his Free Affiliate Marketing Training.
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