A year ago, we told you about the release of click-to-play video ads and since then, this new ad type has proven to be successful for AdWords advertisers in nearly 40 countries. Starting today, advertisers have three new click-to-play video ad formats to choose from: the 728x90 Leaderboard, the 120x600 Skyscraper, and the 160x600 Wide Skyscraper. These join the original four formats: the 300x250 Medium Rectangle, the 336x280 Large Rectangle, the 200x200 Small Square, and the 250x250 Square.
As you can see in the example below, users will first see a static opening image along with a play button. Once a user clicks the play button, the click-to-play video ad will begin to play within the ad unit. The actual size of the video will be smaller than it appears in the original four formats, but the video will play with the same crystal clear quality.
The new formats offer advertisers more options on how and where they can display their click-to-play video ads while offering publishers more ways to place these ads on their sites.
If you're new to click-to-play video ads, you can find instructions on how to get started here. To view a few examples of existing click-to-play click-to-play video ads, check out the click-to-play video ads demo page as well as the comprehensive click-to-play video ads guide in the AdWords Help Center.
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