As a network marketer working to build your business, you are given lots of advice about how to do it. The truth is, network marketing isn’t what they tell you. Unfortunately, what happens is many of you end up believing what you are told, find no success, and then end up quitting in sheer frustration because it just doesn’t work!
You see, many network marketers (and you may be one of them), somehow come to believe that the business is just a numbers game just like direct marketing. You p probably have heard your upline, sideline, crossline, or whatever line tell you this.
The problem with using a direct marketing approach with network marketing is that it forces people to focus solely on recruiting. You have to become a non-stop recruiter machine. What happens to a non-stop machine after awhile? Yes, you are right, it burn out! With network marketing, you have to become a trusted and respected leader for your team.
The fact is, the secret of network marketing is viewing it as a relationship game. It is true that direct marketing is a numbers game, but MLM is far from it. Why? Because people are much more than numbers. They have goals, dreams, and desires. They are mothers, sisters, grandmothers, nieces, aunts, and so much more. Constantly trying to recruit people and not working on building relationships will result in sheer frustration, burnout, no success, and ultimately, you quitting your network marketing business.
As Michael Dlouchy says in his ebook, “Success in 10 Steps”, “There is only ONE way to build your spider web for life-long success. And that is to build relationships. To do that, you need to become a mentor with a servant’s heart. When you do, people ask you to please sponsor them into your business.”
As you can see, this is a 360-degree turnaround from the direct marketing “recruit” mindset. By building relationships, when you and your prospects work together to create a powerful team that is supportive with everyone helping each other out, it enable everyone to achieve the level of success they deserve.
The question you may have it how can this be done? How can I build a strong and supportive team that is all about relationships and not recruiting? The answer is simply to become a student. Learn about people. Study them. Build your network right for life. Then mentor and coach your team to do the same.
Get away from the “this is just a number” game mentality in your network marketing business. View your prospect and team members as people and help them achieve their dreams. This is the true secret to successful network marketing and knowing it will enable you to have the success you desire one and for all time.
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