Monday, December 4, 2006

Record Traffic Day - thank you Worldspan and Travelport

The day is only half over and already I have had a record day for traffic to the blog. Nothing that is going to blow out the stats engines of Nielsen Netrating or Hitwise but enough to make me turn to my referral logs and try to figure out what is going on. There have been some links from fellow bloggers such as Guilliaume at HotelBlogs and Kevin at Travolution (thanks to both). However the area is which traffic is going bananas is search engine traffic around the following terms:
  • worldspan + travelport
  • worldspan travelport announcement
  • travelport acquires worldspan
  • galileo rumour
  • worlspan rumour
  • and so on....
Search traffic is hardly a definitive indicator of M&A activity but it sure is a useful buzz measure. I first 'felt' this traffic spike building last Thursday but today is exponentially higher.

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