Another inventory/supply deal for Bezurk has been announced. This one with Accor. I have talked in the past about how content deals should be the main focus of Bezurk - and all meta-search players - ahead of the more sexy/apparently appealing distribution deals. This is a particularly good inventory provider to have access to as Accor have been holding back inventory from a lot of the online companies. The margin is likely to be terrible (10% range) but it will give Bezurk a differentiation versus other players.
On the eve of the announcement of the deal I ran into Founder and CMO Craig Hewett on the train. He is looking confident and should be pleased with the state of the product.
No comments:
Post a Comment