Search advertising is very effective, but how are you reaching the millions of internet users who are online but not searching? To help you reach these folks, you might consider advertising on the Google content network. To help explain the benefits and features of the content network, we've created a brand new multimedia guide available here: https://trainingcenter.google.com/gcn.
The short but informative online guide will walk you through what advertising on the content network is all about. It’ll explain what makes advertising on the content network different from search advertising, how contextual advertising works and how you can use it to connect to customers through mass media sites, like major news sites, as well as smaller niche sites devoted to a specific topic, such as electronic gadgets. The guide will also tell you about the features and options available on the content network, such as site targeting, different ad formats, bidding features and performance tracking tools.
The Google content network guide is “hot off the presses” and doesn’t have a permanent home just yet; however, we wanted Inside AdWords readers to be amongst the first to see it. As always, we're happy to hear from you, so email us with any comments, questions, or suggestions!
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