Have you ever ordered an item from a catalog or online and when you opened the package found a new catalog or a special offer inside? Big companies have been including advertising materials in their packages for years, so it must be a business practice that works. If it does work, why not adopt their practice for your business?
Do you have business cards for your ebay business? If you do, include one of those in each package you send to a customer. Carry a few with you and if ebay happens to come up in a conversation with the postal clerk or the lady behind you in the checkout line, hand him or her a card or two. If you don't have business cards, consider ordering some. Would a brochure suit your business better? You can design very professional-looking, very nice quality business cards, brochures, and other advertising materials and get them at very reasonable prices online at VistaPrint. Just register with VistaPrint and you'll begin receiving weekly e-mails with specials, often for FREE items; you just pay the postage.
Consider some of the other products you can utilize in your business, such as calendar magnets (perfect to send to your customers this time of year), note pads, or postcards. Look for the products that are best suited for your business and make a small investment. Including a reminder in each package to help your customers think of you next time they're in a shopping mood just might get you some repeat business. Remember, too, that advertising supplies are a tax deductible business expense, so print and save those receipts.
When it comes to marketing and advertising practices, take a lesson from the big guys. If we little guys work hard at promoting our own businesses, maybe someday we'll be one of the big guys, too!
P.S. Click through my VistaPrint link here and receive 25% off on your first order.
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