What A Difference A Name Makes?

I have changed the name of this blog which was originally titled:

Creativity Driving Innovation In Business

to

Creativity And Innovation Driving Business

Some may not even notice the name change; while some may believe this is frivolous.

However, the name change bears some merit.....

First, the original name implied the Blog was about Creativity that fuels Innovation in a Business; further, the Blog's supposed focus was on Creativity alone. However, after blogging away about thirty new posts on both Creativity and Innovation, and reading posts of fellow bloggers on Creativity and Innovation, I have come to realize the following:

Whereas Creativity indeed can be a primary driver for Innovation, Creativity is not Innovation. Creativity and Innovation are indeed intertwined. Creativity can not only drive Innovation, but can drive Business in general. There are several drivers for Innovation - for example Marketing, Passion, Technology, Leadership, Culture, Co-Creation, Hard Work, Acquisitions, Agility to name a few. Of course, Creativity can be paramount for each of the above. Innovation drives Business as well. However, can Innovation drive Creativity? That would be innovative.

The new name:

Creativity And Innovation Driving Business

is bold. It gives equal weight to both Creativity and Innovation propelling the business forward. It provides a platform to include insights on both Creativity and Innovation and its impact on business. It makes business sense.