Do you have an ebay store? If you do, I hope you're using the store email feature to promote your auctions and fixed price and store items - and subscriber-only specials - to your customers.
Do you have a store mailing list? If you're not sure, go to your My eBay page and, from there, go to the Manage My Store page. Near the top of that page, in the store usage section, you should see an Email Marketing section with the number of subscribers that you have. If you have subscribers, good for you! If you're wondering how you got subscribers, it happens this way. When people choose to add yours to their Favorite Stores list, they are given the opportunity to sign up to receive newsletters from your store. If you have newsletter subscribers, then someone must have liked your store enough to sign up. Don't disappoint them, send them a newsletter!
Do you have a store newsletter? In the same Email Marketing section of the Manage My Store page, there's a link that says "Create email." Ebay does a good job of walking you through the process of creating a store newsletter. There are limitations as to how often you can send the newsletters and to what you may include in the newsletter (no off-ebay links!) and those are clear in the instructions.
Do you have a subscriber-only special? If you don't, why not create one and send a newsletter today! Take advantage of every advertising opportunity that ebay provides.
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