Recently, we answered some of your landing page quality questions here in the blog. Now, we'd like to answer a few more, focusing on landing page quality and the content network.
What is the content Quality Score?
The content Quality Score is a measure of the quality of your contextually-targeted ads and keywords and is specific to your ads that are showing on the content network. Since we use all of the keywords in an Ad Group (taken together, and defining a 'theme' for that Ad Group) in order to target ads to relevant pages in the network, the content Quality Score is only used to rank eligible ads on these pages. The information that is used to calculate your content Quality Score is different from that used for the search Quality Score and includes the relevance of your ad and keywords to the site on which your ads will appear, your ad's performance history on that site and similar sites, as well as the quality of the landing page to which your ad is linked.
Does your content Quality Score impact your search Quality Score?
Since this is especially important, we want to make sure that everyone sees the answer to this question, and that answer is 'No.' Performance on the content network will not impact your search Quality Score, and vice versa.
Are you applying landing page quality to publisher sites in the content network?
No, this change is focused on improving the quality of ads (and their landing pages) that we serve across the content network. If an advertiser is not providing a high quality user experience on the page to which their ad links, then their ads may stop showing on sites in our content network.
Thanks for tuning in to the final post in our two part series on landing page quality. We hope we've answered most of your questions, but please let us know if there are others that you'd like us to address.
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