By Luis Galarza "The Success Guy" BlogDear Blogger Friend,
Yeap!... You read this right, I'm talking about one of the most successful TV characters which in high demand right now, Spongebob Squarepants!
I watched everyday with my daughter Naomi for three reasons; one is because she makes me, two it's actually funny, and three because teach me a super marketing lesson that it's suppose to be in every business marketing plan as one of the most important business strategies.
But, the cartoon also teach this super tip on one of the shows, which shows how Spongebob becomes very popular in his town when by accident he rips his pants in the middle-rear and this made him the funniest "man" in town. Then he starting ripping his pants every time he had an opportunity to pull laughs out of a big crow. This technique worked for him for days. Until one day people weren't laughing anymore, and it didn't matter how many times or ways he rip his pants... The truth was that Spongebob wasn't HOT anymore!
And that's the truth about every business, don't matter how big or small your business is, it can go from hot to cold in no time.
So, what's the so call SUPER MARKETING SECRET that Mr Squarepants has teach us here? And even made in 1996, Ken Hakuta "Dr. Fad," talk about the issue of what he called "short product life cycles" or short customer interest. He advised, "Pretend you're marketing to kids. They get bored with products easily and outgrow them. A company must develop new ideas and be agile enough to turn them into working products fast."
And this take us to the super tip which is: Constant Change!
We all are interest on new stuff or technology, why you think NEWS are so popular...
Anyway, when you see someone you know in the street almost every time the question "What's new?" it's part of the conversation, isn't it? This is because we don't care about old stuff, we need and want to know what's new?...
So, Constant Change it's about keeping your company HOT in the customer's mind...
Just learn from the big and successful companies, because they use this technique all the time. McDonald's never go more than two weeks before having some kind of promotion, new toys, games, or anything that will make people come back for more.... Private tours of successful web sites now available here!
On my next blog I'll be talking about how to make your company HOT again and again.
All the best...
Luis Galarza, a Business and Telecommunication Consultant & CEO of Cogni360 and Associates. If you need to lower your monthly bills just visit: http://www.Cogni360.com/.
A proud member of The International Association of Home Business Entrepreneurs
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