Thursday, July 27, 2006

Ziff Davis Media Makes "Marked Leap" with Google Search Appliance

When it comes to evaluating technology products, who would know better than Ziff Davis -- with two dozen web sites, and between 11 and 12 millions unique visitors a month to popular destinations such as pcmagazine.com and eweek.com?

That's why we're especially proud that when it came time for Ziff Davis to select a search product for themselves, they selected the Google Search Appliance.

"The goal of search is the same as the goal of our websites: connecting people to the information they need as quickly as possible," says Jason Young, president of consumer and small business for Ziff Davis Media. "We have made a marked leap forward with the Google Search Appliance by bringing more relevant content to the forefront."

It is a marked leap both in relevancy and in advanced search capabilities. Working with LTech Consulting, a Google Enterprise Professional partner, consumers can now refine searches and drill down within dynamically generated categories -- such as the specific price of a camera on pcmag.com.

While search results are better, so was the process of achieving them. "Once you have the Google Search Appliance installed, it requires little – if any – human intervention," says Nino Tasca, director of Internet Technology for Ziff Davis. "That has saved us countless hours in comparison to our previous search product."

Thanks Ziff Davis, for yet another valuable review.

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