What Is A Niche Market Anyway?

What Is A Niche Market Anyway?
Copyright © Monique Hawkins

http://moniquerh.payitforward4profits.com

You are interested in starting a home based business. You also want to use the Internet as the tool for your work at home ideas. But, you are not sure if you can make money online. To make matters worse, you are confused about what home based business opportunity to pursue.

If this sounds like you, the fact of the matter is money can be made online with a home based business. You don't need to study for years until you can reap rewards. There are sound business concepts that have been taught and been proven to be true for many years by some of the most highly successful marketers in the world. What is the top sound principle that will greatly ensure your success? It is choosing the right niche market.

You might be wondering what is a niche. A niche is simply a group of people with similar interests and needs. They are very passionate about their topic of interest. Think of a small pond packed with starving fish and you have the bait specific to them; meaning the will like what you have to offer the best. This, in essence, is a niche.

Why niche market? Well, unless you are a huge corporation with bottomless pockets, niche marketing is the way to go. You see, most of the large corporation blow off niche markets because they are not trying to make an additional $1000 to $15000 per month like many home based business entrepreneurs and other small business owners. They are seeking to make millions per month, which is good for you because you don't have to compete with those companies that have massive marketing budgets.

It really is easy to find potential customers in niche markets. Here are some examples:

Motor Home Owners
Carpet Cleaner business owners
Restaurant owners
Winter camping enthusiasts
Siamese cat owners
Dentists
Landscape company owners

You get the picture.

Before you decide which niche market to target for your home based business, here are four important points to consider:

1. Is the market easily defined and reachable? Do you know where they hangout? What kind of trade journals or publications do they read? Do they have clubs or are members of particular organizations?

2. Is the market small enough that there are not tons of competitors, but still large enough for you to make a good profit?

3. Does the market have the money to spend?

4. Does the group have an insane passion for their hobby or topic of interest? Do they eat, sleep, and breathe their hobby? Are they constantly seeking more information related to their subject? A great example of this would be golfers and NASCAR enthusiasts!

Doing research related to these questions will help you pick the perfect niche market for your home based business.

As you think about starting a home based business and what market to target, follow the above suggestions and you will be way ahead of many other home based business opportunity seekers seeking to start a work at home business.
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