You may have heard us reference something called the AdWords Learning Center in our past posts, especially in the AdWords 101 series. Today, we wanted to spend a moment explaining what the Learning Center is, and how advertisers can benefit from using it.
The AdWords Learning Center was created to help educate advertisers and client managers on how to use AdWords. Unlike the AdWords Help Center, which addresses your frequently asked questions and presents information in a Q&A format, the Learning Center covers every topic and aspect of AdWords in a tutorial format, filled with lessons and even quizzes to test your AdWords knowledge. The Learning Center is useful for advertisers who may be new to AdWords and want to learn about the program in a comprehensive and systematic way, or for more experienced advertisers who may want to refresh or dive deeper into a particular topic. The Learning Center can also help those in the Google Advertising Professionals Program prepare and study for the qualification exam.
In the English version of the Learning Center, you'll find both multimedia and text-only lessons. (Hint: the text-only version makes it easy for you to print the lessons for reference if you find some of them particularly useful.) You can choose to go through the Learning Center in order by topic (it starts with "AdWords Basics" and "Setting Up an Account"), or jump around the various sections and lessons. In addition to English, you’ll now find the Learning Center in 11 other languages including our two latest additions, Chinese and Korean.
The AdWords Learning Center is a great place to learn how to use AdWords, or to boost your existing knowledge on specific topics. Check it out at http://www.google.com/adwords/learningcenter/.
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