When choosing colors for your Google ads, you might notice that the list of predesigned palettes just got a lot shorter. We recently decreased the number of predesigned palettes we offer to just six; three palettes have been renamed (Seaside, Shadow, and Blue Mix) and three more are brand new (Open Air, Graphite, and Ink).
We made this change to streamline the choices, getting rid of a number of palettes that don't typically perform well while also encouraging you to create your own custom palettes that fit better with the unique look and feel of your site (blended ads, anyone?).
No need to worry if you've used one of our older palettes in the past--it will still show up as an option in your account, but will simply have been moved to the Custom Palettes section of the color palette dropdown.
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