Woot's up (in revenue, that is)

Woot.com has built an online community around its unique ecommerce business model. Every day the site sells only one product and discussions revolve around that product in its blog and forums. For Woot, Google AdSense not only monetizes well but also complements the Woot community by providing useful information through relevant ads. When the product-of-the-day is still in stock, Woot users can compare to it to other similar products when making their purchase decisions. And after the product has sold out, they can find other places to buy it.



Through AdSense optimization, Woot has made significant increases to its revenue: optimized ad units saw increases from 5x and even up to 10x. The Woot team has opted into Onsite Advertiser Sign-up and now advertisers are creating site-targeted ads tailored specifically to their site with headlines like, "Like Woot? You'll love [us]. Save money at 1000s of stores."

Read their case study for more information.

UPDATED for accuracy

Posted by Susan Taing - AdSense Product Marketing