Spotlight on... GPSworld.com

Troy Peterson, Web Operations Manager of GPSworld.com, saw a 100% increase in AdSense ad revenue when he optimized with placement and format changes. Specifically, he added link units, increased the number of ad units per page, and matched ad unit colors to his site. Troy says of the program, "AdSense has become our standard means of generating immediate revenue ... and once other advertising takes off, AdSense continues to deliver a steady stream of income."

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Posted by Susan Taing - AdSense Product Marketing