You know that AdWords can be a great way to drive targeted traffic to your site. But what happens after users arrive there? If you have multiple products for sale or a significant collection of content, it's likely that visitors to your site rely on search to find what they want.
How's your site search? Studies show that most users (85%!) can't find what they're looking for through site searches, and they tend to go elsewhere if a site's search functionality doesn't return relevant results.
So, what can you do about it? This week, the Google Enterprise team launched a lower-cost version of the Google Mini that indexes up to 50,000 documents. If AdWords get users to your site, the Mini helps ensure people have the best experience once they're there by making your site as easy to search as Google.com. Also, be sure to check out the customer map to see what other users are saying about the Mini.
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