Color your ads beautiful

Your AdSense ad units should complement your overall site design, not detract from the user experience. Ad units that mirror the look and feel of your site can surprisingly increase the effectiveness of your ads. Blending ad colors into the background of your site can soften ad appearance and combat ad blindness, while the 'Ads by Goooooogle' branding distinguishes AdSense ad units from your site content.

Simply matching the background color to the area of site implementation can help increase click-through rate. We recommend creating a custom color palette theme on your site to accentuate title, information text, and URL color. For example, say your site has a white background, black borders and grey text. When generating your ad code on the 'Ad Layout' page of your account, you might customize your color palette to use white borders, a white background, black headings and grey text when generating your ad code.



UPDATED for accuracy.

Posted by Carolyn - AdSense Publisher Support