Web analytics in AdWords...

From time to time, we like to have members of the product team tell you about new AdWords features they've worked on. This time, Andrew and Brett, from the Google Analytics team, have something to introduce:

Good news for advertisers, we've recently released a sophisticated web analytics service called Google Analytics -- it's free and built right into AdWords.

Sweet, huh? Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. It will track all of your online campaigns, from emails to keywords, regardless of search engine or referral source.

To start using Google Analytics, log into AdWords and you will notice a new 'Analytics' tab. Click that tab and you can then sign up for your free Google Analytics service.

Once you sign up, you'll add a few lines of tracking code to each page of your site, select your goal and funnel paths (path through your site to conversion), and click the "enable tracking codes" button within AdWords. Then you're all set to view your web analytics reports.

Give Google Analytics a try and see what you've been missing.

In the coming weeks, we'll spotlight features of Google Analytics and tell you more about the types of information you can get using the various reports available, so check back for more info soon!

Posted by Sarah, Inside AdWords crew