Shortly after our "Distorted images" post, we received a letter from Recipezaar publisher Gay Gilmore:
What a surprise today!
I would have loved to comment on what great results we have seen since we implemented image ads, but you guys don't allow comments -- I understand why ;-) -- so I thought I'd pop an email.
Well, nothing makes us happier than to hear about publishers seeing great results, so we followed up with Gay to learn a little more about their success:
We've seen a 34% increase in AdSense revenues by allowing image ads in our ad codes and implementing section targeting on key pages. These technologies by their nature mean that impressions may initially drop, however, we have still seen increased revenues because our eCPM has doubled. Making more money from fewer impressions is a GREAT thing.
Of course Google doesn't give us all the stats yet on image v. text v. site-targeted ads, so we can't be sure exactly what the cause is ;-).
AdSense now offers us a more competitive eCPM than other ad publishing networks (without the annoying banners or attention-grabbing layer ads), so we are sending more and more traffic to Google. Our users are happier too. Because our AdSense ads are super-targeted, our customers tend to view them as "additional content" rather than diversionary advertising.
Thanks for the Link Love ;-)
Gay, thanks for sharing this part of your AdSense success story - and how additional reporting will be useful for you. No promises, but we'll keep doing our best to give you what you need to maximize your AdSense earnings.
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