If you'd like to offer your readers something different in the way of relevant content, give link units a try. Link units offer a unique design and implementation that can adapt to your site and your readers' interests.
Each link unit displays a list of topics relevant to the content of your site, and when users click on one of these topics, they're brought to a page of AdWords ads related to that topic. Though you won't receive earnings for clicks on the topics, you'll be paid for user clicks on any of the AdWords ads on the resulting page.
Link units are available in several adformats designed to complement your site's layout. You might wish to place a horizontal link unit near a horizontal navigation bar (see the example above). Or, you could use a vertical link unit near a sidebar navigation menu (see example below).
For even more effective placement, we suggest creating a color scheme for your link unit that blends with the background of your site.
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