The AdWords ecosystem (not a biology lesson)

In our last post, we linked to one of many useful lessons from the Google Advertising Professionals Program, but the lessons are just one part of what the program is all about. Today, Sumit A., Product Manager for Google Advertising Professionals, tells us more:

Since the launch of AdWords, a large ecosystem consisting of customers, service providers, developers and other industry experts has sprung up around the product. We created the Google Advertising Professionals program last year to provide support and recognition to those service providers who have dedicated their businesses to helping others become successful with AdWords. These service providers range from the largest multinational advertising agencies to the small home businesses managing AdWords for their neighbor’s plumbing business. What they all have in common is experience in using AdWords. The Google Advertising Professionals program aims to validate this expertise.

The main components of the program are training, testing, qualification and marketing resources such as promotional credits. The free Learning Center contains in-depth tutorials on every aspect of AdWords. After passing the exam and meeting other criteria, Professionals become qualified and receive a logo. Professionals also have access to a professional status page and marketing tools to help them build their business. Companies in the U.S. that have multiple qualified individuals may also be eligible for company level qualification.

One of our goals is to empower anyone who has AdWords expertise to participate in the AdWords ecosystem (and make a living, too). For our advertisers, we hope that the high standards that we have set for Qualified Google Advertising Professionals will help you, should you ever need to hire someone for your AdWords needs.

Posted by Vivian, Inside AdWords crew