Last week, we hosted an online seminar for the Conversion Optimizer, a free AdWords feature that saves advertisers time and money by managing CPC bids based on their cost-per-acquisition goals.
Since last week's seminar was so well attended, we've decided to offer three more seminars -- on January 31, February 7, and February 13. For each seminar, we'll give a product overview and explain how Conversion Optimizer can help you get a higher ROI and more conversions from Google search and content campaigns. We'll also have time to answer your questions. Keep in mind that the presentation and format for all three seminars will be the same, so please choose the date that works best for you. If you would like to attend, please register here.
If you'd like to learn more about using the Conversion Optimizer, you can also visit the Conversion Optimizer website.
Update: Corrected second webinar date to February 7.
Thursday, January 24, 2008
AdSense in fashion for those who wear many hats
Here's another AdSense Story Contest submission, this time from internet entrepreneur Shawn Collins of New Jersey.
Shawn has been an affiliate marketer since 1997, and joined AdSense in 2003 after he found it to be a natural extension for monetizing his websites. He wears a lot of different hats as an Internet marketer -- not only is Shawn the co-founder of the Affiliate Summit conference, but he also runs the Affiliate Buyer's Guide and is an affiliate himself.
Before AdSense, Shawn relied on running affiliate ads and selling space on a CPM basis. This could be hit or miss, as he would manually try to place ads that were the best fit. As his sites grew, he would sometimes forget about a time-sensitive ad, and that ad slot would become wasted space. "With the contextually served ads from AdSense," Shawn says, "my advertising is always fresh and spot on."
Shawn also blogs daily about affiliate marketing and maintains an affiliate manager resource site. His audience is savvy, since they're internet marketers as well, so he considers it essential that targeted, relevant advertising is served up to his visitors. According to Shawn, "AdSense is an ideal solution for my varied web properties, and I work with AdSense for content, AdSense for search, referrals, and video units."
As Shawn mentions in his video, one of the highlights of his day (sometimes many times a day) is when he logs in to his AdSense account. He likens it to holding a lottery ticket as he waits for his daily earnings to be revealed. "I try to guess the daily total, based on my past performance, which makes the whole process a little more fun. When I experiment with new placements or have a particularly good day with my traffic, it's always a thrill to see my milestones measured in AdSense commission spikes."
Shawn has been an affiliate marketer since 1997, and joined AdSense in 2003 after he found it to be a natural extension for monetizing his websites. He wears a lot of different hats as an Internet marketer -- not only is Shawn the co-founder of the Affiliate Summit conference, but he also runs the Affiliate Buyer's Guide and is an affiliate himself.
Before AdSense, Shawn relied on running affiliate ads and selling space on a CPM basis. This could be hit or miss, as he would manually try to place ads that were the best fit. As his sites grew, he would sometimes forget about a time-sensitive ad, and that ad slot would become wasted space. "With the contextually served ads from AdSense," Shawn says, "my advertising is always fresh and spot on."
Shawn also blogs daily about affiliate marketing and maintains an affiliate manager resource site. His audience is savvy, since they're internet marketers as well, so he considers it essential that targeted, relevant advertising is served up to his visitors. According to Shawn, "AdSense is an ideal solution for my varied web properties, and I work with AdSense for content, AdSense for search, referrals, and video units."
As Shawn mentions in his video, one of the highlights of his day (sometimes many times a day) is when he logs in to his AdSense account. He likens it to holding a lottery ticket as he waits for his daily earnings to be revealed. "I try to guess the daily total, based on my past performance, which makes the whole process a little more fun. When I experiment with new placements or have a particularly good day with my traffic, it's always a thrill to see my milestones measured in AdSense commission spikes."
China Eastern in new marketing activity to improve duty free sales
It is definitely photo week here at the BOOT. Thanks to Madame BOOT for finding this great piece of Engrish on a China Eastern check-in sign.
UPDATE - thanks to Luke for adding to the China Eastern English collection with this "No Crabs Allowed" check-in sign
Tagged by waliz, things i love and hate!
Tagged by waliz.. my dear friend.Its a tag where you have to jot down the things you love and hate most.I thought it was a good way to share some of my likes and dislikes.. and would like to tag anybody who reads the post;) as each of my friends are already tagged so its entirely up to each individual if you like to take on the tag:)
I love
my family, kids:)
listening to music
shopping
day dreaming
passing my time on the internet;)
being generous/helpful
a peaceful atmosphere/surrounding
to admire nature
my privacy
to feast on pizzas/momos/biryani/tandoori chicken;)
I hate
crowded places
talking on the phone;)
abusive language/violence
untrustworthy people/hypocrites.. very bad ones
being judged wrongly
to be forgiving, but sorry i am that way;)hehe
i dont remember more!;)
I love
my family, kids:)
listening to music
shopping
day dreaming
passing my time on the internet;)
being generous/helpful
a peaceful atmosphere/surrounding
to admire nature
my privacy
to feast on pizzas/momos/biryani/tandoori chicken;)
I hate
crowded places
talking on the phone;)
abusive language/violence
untrustworthy people/hypocrites.. very bad ones
being judged wrongly
to be forgiving, but sorry i am that way;)hehe
i dont remember more!;)
Wednesday, January 23, 2008
Demographic bidding beta test
Ever wish you could show your ads more often to a specific group like women aged 25-34? Want to see how your ads perform with certain demographic groups and then adjust your bids accordingly?
We're excited to introduce the new demographic bidding feature from AdWords. Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network, giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups.
We'll start testing this feature over the next few weeks with a selected group of advertisers in the U.S. and U.K. If you'd like to be part of this group, read on.
Demographic bidding and reports are available to advertisers who run contextually targeted or placement-targeted campaigns (with CPC or CPM bidding) on certain sites in the Google content network. Here's how it works: Some publishers in our network, such as social networking sites, know the gender and age of their users because their users sign in with that information when they create a profile or fill out registration or subscription forms. Participating publishers anonymize this user reported demographic data and then send it to Google in aggregate form, allowing us to adjust which ads are shown to members of specific demographic groups. (To protect user privacy, AdWords receives this data only from publishers that have permission from users to share their data according to the site's terms and conditions. Users are never identified personally, but only as anonymous aggregated data in the demographic reports. And to protect the privacy of minors, users under 18 can't be targeted demographically.)
There are two ways you can use demographic bidding. First, you can modify your bids for a particular audience segment, such as increasing your bid for 25-34 year-old males by 230%. Second, you can ask that your ads not be shown to certain demographic groups if they aren't meeting your ROI goals.
If you're not sure which demographic converts best for you, you can run Demographic Reports (found in the Report Center) to guide your bids for certain groups. These reports can show you campaign performance metrics (including impressions, clicks, CTR, and conversion data) by the gender and age range of users who saw your ad. If there are demographic groups that convert well, you can increase your bids for those groups, increasing the frequency your ad will be shown to this audience. You can also choose to have your ad hidden from groups that don't respond well to your campaign.
If you're an AdWords advertiser located in the U.S. or the U.K., we'd like to invite you to try out demographic bidding. You can see which partner sites offer this feature and learn how to get started by visiting this site. We plan to add advertisers on a rolling basis. We'll let you know as soon as you've been added to the test.
We're excited to introduce the new demographic bidding feature from AdWords. Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network, giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups.
We'll start testing this feature over the next few weeks with a selected group of advertisers in the U.S. and U.K. If you'd like to be part of this group, read on.
Demographic bidding and reports are available to advertisers who run contextually targeted or placement-targeted campaigns (with CPC or CPM bidding) on certain sites in the Google content network. Here's how it works: Some publishers in our network, such as social networking sites, know the gender and age of their users because their users sign in with that information when they create a profile or fill out registration or subscription forms. Participating publishers anonymize this user reported demographic data and then send it to Google in aggregate form, allowing us to adjust which ads are shown to members of specific demographic groups. (To protect user privacy, AdWords receives this data only from publishers that have permission from users to share their data according to the site's terms and conditions. Users are never identified personally, but only as anonymous aggregated data in the demographic reports. And to protect the privacy of minors, users under 18 can't be targeted demographically.)
There are two ways you can use demographic bidding. First, you can modify your bids for a particular audience segment, such as increasing your bid for 25-34 year-old males by 230%. Second, you can ask that your ads not be shown to certain demographic groups if they aren't meeting your ROI goals.
If you're not sure which demographic converts best for you, you can run Demographic Reports (found in the Report Center) to guide your bids for certain groups. These reports can show you campaign performance metrics (including impressions, clicks, CTR, and conversion data) by the gender and age range of users who saw your ad. If there are demographic groups that convert well, you can increase your bids for those groups, increasing the frequency your ad will be shown to this audience. You can also choose to have your ad hidden from groups that don't respond well to your campaign.
If you're an AdWords advertiser located in the U.S. or the U.K., we'd like to invite you to try out demographic bidding. You can see which partner sites offer this feature and learn how to get started by visiting this site
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