After joining the AdSense program, new publishers often have questions about placing the AdSense code on their sites using design-enhanced editors. These include such editing software as Microsoft FrontPage, Macromedia Dreamweaver, and Adobe GoLive, as well as online services like Google Page Creator and Yahoo! Sitebuilder. These applications allow you to edit your site without worrying about the HTML. For this reason, they're frequently called WYSIWYG or "what you see is what you get" editors.
Although this can be a significant advantage when you're editing your page, the same features that make WYSIWYG editors so great can actually make it harder to implement AdSense. If you paste the code into a "design" or "layout" view in one of these programs, then what you see (the ad code itself) is what you get on your page.
To avoid seeing unsightly code on your page and to make sure your ads function properly, you'll need to copy and paste the ad code into the HTML source code of your web page. Different editors provide different ways of doing this, but they usually provide either an HTML view or an HTML insert function. The HTML view will show you all of your site's HTML, while an HTML insert function will allow you to place code in your site while still using the WYSIWYG view.
You can find step-by-step instructions for adding the ad code to your site using a WYSIWYG editor in our Help With Ad Code demo If you're using Google Page Creator, you may wish to review the instructions listed in our Help Center.
If you need more help with HTML issues, please feel free to consult other publishers in the AdSense Help Forum.
Tuesday, March 6, 2007
A handy tool for troubleshooting account behavior
The AdWords support team helps thousands of advertisers troubleshoot account issues each day. Below, Brittany S. shares an experience she had with an advertiser who was surprised to see that his average cost-per-click (CPC) doubled seemingly overnight.
The My Change History tool is one of many tools that you can use to troubleshoot account issues on your own. If you’re interested in learning about other troubleshooting tools, visit this page within the AdWords Help Center.
Posted by Judy, Inside AdWords crew
Recently, an advertiser wrote into the AdWords support team, alarmed that his average CPC had increased suddenly from $0.65 to $1.40. He had no idea what caused this spike, nor could he recall making any recent changes that would prompt such a dramatic increase. Fortunately, the My Change History tool, which is available within all advertiser accounts, is invaluable in uncovering factors that may lead to unexpected account behavior. I helped the advertiser filter his account’s CPC changes and we found that a few days earlier, a user with his same AdWords account login had, in fact, increased a campaign’s maximum CPCs to $1.60. This change would explain the dramatic increase in average CPC.
Even after seeing his account's logged changes, the advertiser still could not recall making the CPC increases and thought it must have been an error. Just to be sure, he checked with his manager who rarely makes changes to the account but does login on occasion. It turned out the CPC increases were in fact, made by his manager and were not an error. To avoid any future confusion over account changes, I suggested that he and his manager make use of multiple logins.
If several individuals make changes to the same AdWords account, but are sharing one user login and password, troubleshooting account changes using the My Change History tool can be difficult or impossible. With multiple logins, each person can create their own AdWords login and password and any changes they make will be recorded in My Change History under their respective login.
Once we got everything straightened out, the advertiser was happy to know that he could always turn to the My Change History tool to troubleshoot any account problems easily, especially now that he and his manager were using their own separate logins.
The My Change History tool is one of many tools that you can use to troubleshoot account issues on your own. If you’re interested in learning about other troubleshooting tools, visit this page within the AdWords Help Center.
Posted by Judy, Inside AdWords crew
Monday, March 5, 2007
The Growing Global Indian Innovation
Indian Americans are the top entrepreneurs among immigrant groups in the United States, and in setting up the largest number of engineering and technology companies over the past decade. Indian Americans account for 26 per cent of tech firms founded by immigrants as a whole. Eglis Milbergs, president of the Center for Accelerating Innovation, in this article touts the Duke University study wherein the biggest concentration of Indian entrepreneurs was found in California, Texas and New Jersey.
Ajay Singh Niranjan of The Great Human Capital believes that a brave new world beckons Indian Innovators and Entrepreneurs, and lots of opportunities exist for innovation and entrepreneurship to thrive in India, especially in areas such as technology, health care, education, rural marketing and social services.
In this article, Wipro's Innovation process is outlined in an interview with K.S. Viswanathan, chief-executive of sales at Wipro India.
Viswanathan states that "We (Wipro) have three types of innovation: technology innovation, process innovation and delivery innovation....At the apex end, we have an IT management council, where normally all decisions about breakthrough innovations or quantum innovations are taken....To assist the IT management council, we have an IT innovation council, where we go through four gates before an IT project gets done."
At Wipro, 5% of the total revenue of $3 billion comes from innovation projects according to Viswanathan. And to top it off, Azim Premji, CEO, gets involved in key innovative projects. Viswanathan says "Azim Premji has said that so many dollars of revenue per year are earmarked for innovative projects, largely for quantum innovations and those that lead to process innovations."
Arun Kottolli, a Management Consultant who maintains his own blog provides key advantages towards investing in India. Kottolli affirms that "India has now regained its innovative spirit. As a result, creativity can be seen in all walks of life in India. Indian companies have discovered the benefits of innovation and creativity.....Creativity in India can be seen in diversity of its languages, classical arts and music, literature, folk arts, construction etc."
One key metric: IBM, GE, Microsoft, Cisco, Intel and sixty other top innovating companies have already setup their R&D centers in India.
Kottolli believes that Indians tend to opt for cost effective innovation.
Kottolli is a prolific blogger, and in another article, talks about the Indian Style of Innovation and Intellectual Property Creation.
Innovation at Infosys is grounded in the intellectual capital and the processes to rigorously train the employees:
-->The company’ key competitive advantage has been the intellectual capital of its employees. - Infosys Annual report 2006
-->In India Infosys took that idea (from GE) to heart and created the world’s largest employee training facility.
In a separate article, Kottolli writes that the "Indian automobile industry has demonstrated resounding success of Indian innovation. Bajaj Auto created DTSI technology and designed Pulsar bike, Maini Group’s Reva, Mahindra’s Scorpio, Tata Motors created Sumo, Safari, Indica, 209, 407, and a slew of trucks."
John Hagel recently visited India, and wrote an article on the Innovation and Talent in the Indian IT Industry.
"As JSB and I have written, there is an opportunity to pursue “innovation blowback” strategies, using the Indian market as a catalyst for breakthrough innovation in products and services that can then be used to support global attacker strategies designed to challenge incumbents in the more developed Western economies.
The Indian IT services industry could fuel enormous growth for the Indian economy by more aggressively supporting these innovation blowback strategies.
Ultimately, the opportunity would be to become leaders in the formation and orchestration of creation networks. This would require mastering open innovation management techniques to attract and mobilize talent, focus the innovation initiatives across multiple participants and accelerate commercialization and learning from these initiatives.
There’s no shortage of opportunities at both the product and process level to drive the growth of Indian IT services companies."
Gautam Ghosh, a key blogger on Management Consulting, provides a reason on why Indian IT companies have not fully embraced product innovation: "Because software exports are not taxed and services within the country are, the incentive for developing IT products and services for Indian firms is low for the Indian IT service providers."
Bottomline:
When I visited India in 2006, I was "wowed" by the growth of local innovation on all industry fronts: pharma, healthcare, autos, equipment, manufacturing, financials, retail, education, IT and more – not just the BPO and KPO industries. The solid growth in Indian economy is fueling entrepreneurship, innovation and creativity from Indians in every industry. This growth is even attracting MNCs to establish their R&D, manufacturing and entrepreneurship centers in India. My favorite story is that of a Taxi Driver in India who drives an indigenous Tata Indica and conducts all the routes and business logistics by simply using SMS and click-to-talk on mobile phone. I was amazed as to how efficiently the Taxi business of over 100 taxis effectively ran using the mobile phone as a communications, logistics and business device. The Taxi Driver uses click-to-talk to signal to the Taxi dispatch service that his current route is coming to a close; the Taxi dispatch service locates the nearest new customer request to the current physical location on where the Taxi driver is; the Taxi dispatch service leverages GPS and Location software; the Taxi Driver gets an SMS from the Taxi dispatch service prompting him on where to go next with a link that provides a map if needed; the Taxi Driver goes to that location and finds the passenger; now, he simply uses Click-to-talk to signal that he has picked up the passenger and he is on the next route. Wow!
Living in Bay Area, one always has a strong awareness of the top Indian entrepreneurs in Silicon Valley and even in the U.S. Now, we are seeing the growth of entrepreneurship and innovation from Indians in India and all over the world.
I am planning to create a report on the top 10 Indian Innovators from around the world. The names of Azim Premji, N R Narayana Murthy, Lakshmi Nivas Mittal, Anil and Mukesh Ambani, Ratan Tata, Kushal Pal Singh, Sunil Mittal, Ramesh Chandra, Kumar Birla and Gautam Adani immediately come to mind. However there are many more. Vyomesh Joshi at Hewlett Packard who manages HP’s multi-billion dollar imaging business must be considered in this list. The criteria at a minimum should be the innovators creating lasting companies or business units of at least $1 billion in annual revenue, real disruption in the marketplace, establishing a global brand and currently in active role (or within the last year). I would call upon the many aforementioned writers to co-create and get inputs on this report on the top 10 Indian Innovators.
Much Ado About Animals...or, Animals & the missed metaphor
I have been having or listening to several conversations lately about animals.
In Scrum, we have the idea that the ScrumMaster has some characteristics of a sheepdog. Some of us also talk about chickens and pigs. Mike Vizdos uses that metaphor a lot on his site (http://www.implementingscrum.com/).
As it would happen, my wife, knowing nothing about all this, went out and bought four steel sculptures: a large pig, a baby pig, a large chicken (perhaps a rooster), and a chick (I guess). I will post pictures soon.
Surely this all is not without meaning.
It seems that everyone has been reading Aesop lately. And we're taking our Aesop quite seriously. And perhaps we should.
On using metaphors. Usually metaphors rise from the subconscious to communicate. They make ideas concrete. But my metaphor may not be yours. Just as your attempt at humor may not make me laugh, or make me laugh today. If my metaphor doesn't get through to you, I'll try to say it a different way.
Please don't overuse my metaphors. Only with permission can you extend them. They only come out to play for a brief time, partly because so many want to extend them too much, which makes them brittle and almost useless.
The sheep dog metaphor
Some people are concerned about the woof woof that is sometimes used at the end of the Certified ScrumMaster course. The woof woof is of course alluding to the sheepdog characteristics of a SM. And what can be wrong with protecting the Team?
Well, some people feel that the woofing is like a secret society. Or it seems, in their cultural context, silly and demeaning. (I did not have this reaction, so perhaps I do not do it justice. Nonetheless, I am sympathetic with those who don't "get it" about the woofing.) They feel that the woof starts to create an Us vs. Them feeling.
To me the woof woof is mostly comical, and I fear we can easily get overly involved with a whimsical thing and miss the more important issue.
To me there is a much more useful tension in the idea/feeling of Us vs. Them. A key issue and a key dilemma.
Let me unravel it a bit, as the thread goes through my mind, and then you all join in. So, let me start by saying why I think Us vs. Them is not useful. And then by explaining why it is useful, necessary and inevitable.
Why not useful. To me, to explain this we start with the idea that we are all God's children. (You humanists might prefer "we are all human, with certain unalienable rights".) However much we travel in the dark, we all can come back to the light at any moment. It is not useful to demonize. It is not useful to put people in "bad" categories. (Those who can't woof, those who don't get the woof. Those who woof; those that think the woof is good.) While some actions may indeed be bad, telling a person they are bad usually does not help them stop doing the bad stuff and start doing more good stuff. Why create an enemy before you've met the person?
As an example, I call myself a recovering waterfallic. By which I mean to imply that I have compassion for all who only part get agile, since I myself know that I relapse from time to time from the best ideas in agile. Notice that I don't call others recovering waterfallics, although my guess is that I have talked to quite a few recovering waterfallics, in de Nile and elsewhere.
Most of us are of a mixed nature. Putting the bad out there (in some one else) keeps us from seeing the bad within.
Why useful. Isn't this obvious also? It is so humanly natural to form up in teams. It is embedded in our genes that we must know "our" people and distinguish them from those "other" people. It is also so comforting to identify our enemies within the agile movement. Helps us form our own identify and find friends ("the enemy of my enemy is my friend"). Comforting, and oh so human.
Our language is rife with all kinds of dualities. Light/dark, up/down, good/bad. Ad infinitum. And they are necessary. We often need those simple binary choices so we can move on quickly. If we had to really think about everything, we'd be in quite a pickle. Clearly there are people who don't get agile. We each can identify types of people who are, on average, pretty unlikely to get agile very quickly. Our brain takes a couple of impressions and naturally starts making categories.
And there are indeed instances where a person has hurt the team. We have to identify those persons sooner or later, and do something about it.
The Resolution of Romance (Wynton Marsalis)
If I had a simple resolution to this continuing dilemma, for this tension, I'd be a wiser man than I am. I don't even have a complex resolution. We must have Us vs. Them. We can never have Us vs. Them. Ummm?
Seems to me just recognizing that we have this dilemma is a start. So, let's have chickens and pigs. Let's have a sheepdog to keep the wolves away. But remember, these are Aesop stories for children. We humans are often a tad more complex. And, as Ken Schwaber said, the important thing is that we do more thinking for ourselves, about what our current project situation really is. At least from time to time.
Let's also remember that from our enemies, even in this discussion, we can always learn something. One of my favorite blessings is "May you be blessed with good enemies."
+ Joe Little
In Scrum, we have the idea that the ScrumMaster has some characteristics of a sheepdog. Some of us also talk about chickens and pigs. Mike Vizdos uses that metaphor a lot on his site (http://www.implementingscrum.com/).
As it would happen, my wife, knowing nothing about all this, went out and bought four steel sculptures: a large pig, a baby pig, a large chicken (perhaps a rooster), and a chick (I guess). I will post pictures soon.
Surely this all is not without meaning.
It seems that everyone has been reading Aesop lately. And we're taking our Aesop quite seriously. And perhaps we should.
On using metaphors. Usually metaphors rise from the subconscious to communicate. They make ideas concrete. But my metaphor may not be yours. Just as your attempt at humor may not make me laugh, or make me laugh today. If my metaphor doesn't get through to you, I'll try to say it a different way.
Please don't overuse my metaphors. Only with permission can you extend them. They only come out to play for a brief time, partly because so many want to extend them too much, which makes them brittle and almost useless.
The sheep dog metaphor
Some people are concerned about the woof woof that is sometimes used at the end of the Certified ScrumMaster course. The woof woof is of course alluding to the sheepdog characteristics of a SM. And what can be wrong with protecting the Team?
Well, some people feel that the woofing is like a secret society. Or it seems, in their cultural context, silly and demeaning. (I did not have this reaction, so perhaps I do not do it justice. Nonetheless, I am sympathetic with those who don't "get it" about the woofing.) They feel that the woof starts to create an Us vs. Them feeling.
To me the woof woof is mostly comical, and I fear we can easily get overly involved with a whimsical thing and miss the more important issue.
To me there is a much more useful tension in the idea/feeling of Us vs. Them. A key issue and a key dilemma.
Let me unravel it a bit, as the thread goes through my mind, and then you all join in. So, let me start by saying why I think Us vs. Them is not useful. And then by explaining why it is useful, necessary and inevitable.
Why not useful. To me, to explain this we start with the idea that we are all God's children. (You humanists might prefer "we are all human, with certain unalienable rights".) However much we travel in the dark, we all can come back to the light at any moment. It is not useful to demonize. It is not useful to put people in "bad" categories. (Those who can't woof, those who don't get the woof. Those who woof; those that think the woof is good.) While some actions may indeed be bad, telling a person they are bad usually does not help them stop doing the bad stuff and start doing more good stuff. Why create an enemy before you've met the person?
As an example, I call myself a recovering waterfallic. By which I mean to imply that I have compassion for all who only part get agile, since I myself know that I relapse from time to time from the best ideas in agile. Notice that I don't call others recovering waterfallics, although my guess is that I have talked to quite a few recovering waterfallics, in de Nile and elsewhere.
Most of us are of a mixed nature. Putting the bad out there (in some one else) keeps us from seeing the bad within.
Why useful. Isn't this obvious also? It is so humanly natural to form up in teams. It is embedded in our genes that we must know "our" people and distinguish them from those "other" people. It is also so comforting to identify our enemies within the agile movement. Helps us form our own identify and find friends ("the enemy of my enemy is my friend"). Comforting, and oh so human.
Our language is rife with all kinds of dualities. Light/dark, up/down, good/bad. Ad infinitum. And they are necessary. We often need those simple binary choices so we can move on quickly. If we had to really think about everything, we'd be in quite a pickle. Clearly there are people who don't get agile. We each can identify types of people who are, on average, pretty unlikely to get agile very quickly. Our brain takes a couple of impressions and naturally starts making categories.
And there are indeed instances where a person has hurt the team. We have to identify those persons sooner or later, and do something about it.
The Resolution of Romance (Wynton Marsalis)
If I had a simple resolution to this continuing dilemma, for this tension, I'd be a wiser man than I am. I don't even have a complex resolution. We must have Us vs. Them. We can never have Us vs. Them. Ummm?
Seems to me just recognizing that we have this dilemma is a start. So, let's have chickens and pigs. Let's have a sheepdog to keep the wolves away. But remember, these are Aesop stories for children. We humans are often a tad more complex. And, as Ken Schwaber said, the important thing is that we do more thinking for ourselves, about what our current project situation really is. At least from time to time.
Let's also remember that from our enemies, even in this discussion, we can always learn something. One of my favorite blessings is "May you be blessed with good enemies."
+ Joe Little
5 Powerful Ways To Reduce Your Learning Curve With Your Home-Business
If you operate a business from home, you have to keep yourself abreast of what is happening in your niche. You also will want to continue to increase your marketing skills. Here is why this is important:
5 Powerful Ways To Reduce Your Learning Curve
5 Powerful Ways To Reduce Your Learning Curve
by: Al Martinovic
It's no secret that to succeed on the internet you have to learn as much as you can about internet marketing and marketing in general. It's an ongoing process.
Even the top marketers continually try to learn and or improve on their existing marketing methods. The day that you think you have nothing else to learn or "know it all" is the day that you are finished in this business.
With that said, I would like to share with you my Top 5 knowledge resources and what has helped me in my 2 years online and I hope it can help you too!
#1 Corey Rudl's The Insider Secrets To Marketing Your Business On The Internet
This is a huge 2 volume course that details everything Corey does that makes him millions online every year.
This is by far the best course I have ever bought. I would go as far as to say 85% of my internet marketing knowledge comes from this course alone.
The course doesn't come cheap but with the information he shares, believe me, you will more than make up the money you spent for it. I highly recommend it.
And if you don't buy it then do yourself a favor and sign up for his monthly newsletter. It's probably the best of the best information wise.
http://www.milleniummarketers.com/internetmarketingchallenge
#2 Books
That's right... books. If you don't like reading then you are going to have a tough time being successful in this business.
Go to your local book store or to Amazon.com and you will see there are a ton of books from marketing to copywriting to self-improvement... you get the idea.
Here are some books that I highly recommend:
"Think & Grow Rich" by Napolean Hill
"Conversations With Millionaires" by Mike Litman and Jason Oman
"The Ultimate Sales Letter" by Dan S. Kennedy
"Mind Control Marketing.com" by Mark Joyner
#3 Fr*e or Paid Tele-Seminars
Tele-Seminars are like mini marketing seminars done by phone. You can learn alot of great information by attending these seminars so if you come across one, take advantage of it.
You don't even have to speak at these tele-seminars, just listen in and take notes. It is a great way to shave off your "learning curve" in a hurry whether you are new or experienced.
#4 Internet Marketing Forums
Forums are a great way to get knowledge. And you'll even noticed the "big" marketers pop in on a few of them from time to time.
You can post any questions you have and there will people there who will genuinely try to help you out. Or just read the other posts and see what type of knowledge you can gain.
Here are a few forums that I check out from time to time:
#5 Ezines and Newsletter
What I do and recommend you do is to sign up for the newsletters of all the "big" marketers out there. I won't mention names...you know who they are. :^)
Study their websites and especially the emails they send you. Then ask yourself... What tactics or strategies are they using? How can I apply this to my business?
And if you ever find yourself wanting to buy something from them by all means go ahead but before you do.... stop and ask yourself why you wanted to buy.
The same tactic or strategy that they used can possibly work for your business as well. Don't overlook this.
There you have it. My top 5 knowledge resources when it comes to internet marketing. I hope you take the time to make use of them.
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About The Author
Al Martinovic publishes the Millenium Marketers Newsletter where you will find Powerful Internet Marketing Concepts, Killer Strategies, Useful Tips, No Bull Business Advice... Get your FR*E Subscription here: |
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