Thursday, May 4, 2006

New referrals for Google Pack and Picasa

We're happy to announce that, in addition to AdSense, AdWords, and Firefox with Google Toolbar, you can now refer your users to Google Pack and Picasa. You'll earn up to $2 for each time a user installs Pack and up to $1 for each Picasa install. Although Picasa referrals will be available for several AdSense languages, Pack referrals are currently only offered in US English.

To display Pack and Picasa referral buttons on your site, all you have to do is select Referrals from the AdSense Setup page of your account, and then select the product of your choice. And remember, now US English publishers can use text links for your referrals.







UPDATED for accuracy.

Wednesday, May 3, 2006

Exterior Wheel Detailing Products

Exterior Wheel Detailing Products

Cleaning your rims is an important step of keeping your car looking its best. A beautiful exterior body with dirty rims, wheel wells or faded tires will not look right. You have to keep them clean, and apply products to protect them from the elements such as brake dust on the rims. Here are the types of products you will find:

Rims, Tires and Wheel Wells
- Rim Spray Cleaner (Different products for Chrome, Clear Coated and Billet Wheels)
- Foaming Tire Spray Cleaner
- Tire Spray Dressing
- Wheel Polish
- Simple Green
- Wheel Wax

Regards,
Michael Kralj

AdWords 101: What’s in my account? (Part 2 of 3)

In the last AdWords 101, we started discussing how your AdWords account is organized using a series of tabs across the top of your screen which help you manage and work effectively within your campaigns. The first tab we covered was Campaign Management, and today, we’ll go over the next two tabs—Reports and Analytics.

Reports
The Report Center allows you to create, download and save reports for your account. We’ve always stressed how important it is to define goals for your campaigns based on your business needs (it's #1 on our list), and the Report Center allows you to track your progress towards these goals. On the main page of the Report Center, you’ll be able to see the last five reports that have been created, as well as any report templates you’ve saved.


Advanced options within the Create Report form allow you to choose the data that’s important to you—be it impressions, average CPC, CTR or a number of other criteria. Click the "Add or Remove Column" link under Advanced Options to change what data is displayed in your report. Filters help refine your reports even further by showing only the data that matches restrictions that you define. For example, let’s say you want a report that only shows keywords that have a CTR greater than 2%; under Filters, you could select CTR from the drop-down menu and type 2% in the text box next to "Is greater than". The variety of data selection and filtering options allows you to tailor the information in your reports to your needs, helping you make important decisions regarding your AdWords campaigns.

Finally, you can choose to name and save reports that you’ve created and schedule them to run automatically at regular intervals. (Saved reports will appear under the Saved Templates section of the Report Center main page.) After each report runs, you have the option of getting it emailed to you directly.

Analytics
[Please note that due to overwhelming response at launch, Analytics is now available by invitation only. If you do not have Analytics account, you’ll be able to submit your email address on this tab to receive an invitation code as more capacity becomes available.]

A while back, we introduced you to Google Analytics, a powerful web analytics program built right into AdWords. You’ll now find Analytics as the third tab in your AdWords account. Once you have an invitation code, all you need to do to get started with Analytics is to add a small snippet of tracking code on each of the pages you are planning to track—which may be quickly accomplished without any messy installations or massive code changes. While the ins and outs of working with Analytics are probably beyond the scope of AdWords 101, the Analytics team will be happy to assist you in learning how to get the most out Analytics at their own Help Center.

The two tabs we covered today will help you better understand the performance of your AdWords campaigns and make smarter decisions about your advertising investment. Stay tuned for the final installment of this lesson where we’ll review the My Account tab. In the meantime, we've included some additional reference materials that will help you better understand what's available in Reports and Analytics.

Homework: Create a new report and explore the Analytics tab. These materials should help you navigate these two tabs more easily.

Learning Center
The Report Center
Google Analytics

Help Center – FAQ
Report Center Overview
Managing Reports
Google Analytics Help Center


Previous Inside AdWords posts
New features in Report Center
Introduction to Google Analytics
Analytics Update
Analytics Help

An 'AdSense Help'-ing hand

Since the AdSense Help Group launched, we noticed you've been having lots of interesting discussions about AdSense. We thought we'd address a couple questions that have come up fairly frequently in the Help Group.

My website tracking software is registering more impressions than my AdSense account -- why is there a discrepancy?

To provide more accurate information about ad performance, we count impressions only when the AdSense JavaScript is executed by a user's browser. Therefore, the impressions listed in your AdSense account may differ from statistics reported by third parties. For example, AdSense doesn't count impressions generated by:

  • Other spiders, robots, crawlers from other search engines

  • Browsers that don't have JavaScript enabled or don't support JavaScript

  • Browsers that don't support the iFrame tag

  • Programs that people may have written to grab website content


  • I pasted AdSense ad code for two ad units into my site -- why is only one ad unit appearing on my page?

    Don't worry, this is normal ad behavior designed to automatically optimize your site's revenue potential. Although you can display up to 3 ad units per page, sometimes only the first ad unit contains ads. When highly targeted ads aren't available for all your ad units, we'll display the additional ad units as transparent boxes rather than showing ads that our system determines would not perform well. As our ad inventory changes, or if your page content changes, you may start seeing ads appear in all of your ad units.

    In the meantime, you can set up your ad code so that an alternate ad will appear when this happens.

    Exchanging Innovative Ideas - WCIT2006

    My memories of Tuesday's WCIT2006 Innovation Exchange are a bit of a blur, but it sure was fun. I volunteered to help out, and was assigned to help usher speakers to and from the podium... We started at 8:00 am, and ran non-stop until 6:00 pm... 17 speakers from Texas, Malaysia, Australia, Korea, Taiwan, Cambodia, Australia, Canada, and Mexico... and that was in only one of three meeting halls.

    The Innovation Exchange was coordinated by Rebecca Judis... who volunteered for WCIT2006 last year but ended up as a Vice President for the convention ( you should always be careful what you volunteer for... it can end up taking over your life).

    The pattern for the Innovation Exchange was the "Venture Capital Pitch"... 25 minutes to sell yourself and your idea to potential investors or partners. My meeting hall was filled with a mix of governments and companies... come and do business in our country, and come do business with my company.

    I learned a great deal... Malaysia is like Silicon Valley but with Hawaii's climate; Koreans work too many hours a week, but that's changing; Cambodia is slowly but surely recovering from the Khmer Rouge; Mexico graduates 34,000 programmers a year. I took notes, but the sessions have still blended in my little gray cells, so I appologize in advance for any mistakes.

    Some of the business pitches really roped me in... these were marketing pitches, not technical pitches... so they really focused in on relevence: Why is this technology useful? What problem will this software/hardware solve?

    Joel Trammell did a great job of explaining NetQOS by using an analogy of "The mayor and city traffic": When a reporter asks the mayor "How's traffic today?" the mayor needs to be able to say "Pretty good" or "Really awful", and have a short justification... Outlining all the road closures and construction delays is overkill... the mayor needs something simple like transit time: "Traffic is pretty good, the average commute today is only 20 minutes".
    NetQOS does something like this for networks... it can tell you the average transit times for messages in the network, and it can tell you where the time is being spent in your infrastructure.

    Mark Spiloto pitched his company iKnowWare (pronounced "I know where")... a device agnostic view of what you need to know based on business rules, privledges and personalized views. Mark had a side-splitting video for their product... hopefully he will post it on iKnowWare's web site.

    José Luque of Merkatum blew me away with their facial recognition system. His small startup created a database for the state of Florida that contains all driver license photos (and other biometric information)... it is currently the largest facial recognition database in the world, and they can match faces to photos in 4 seconds. What intrigued me by the pitch was Merkatum's intent to offer biometric recognition as a web service. If they get the funding to pull this off, they will be able to offer a very low cost solution to any company or agency that has been mandated to provide biometric verification of identity.

    I had helped José get his laptop ready for the presentation the day before. He is a very charming person, and we chatted a bit about identify theft... we have both been victims. Although there are privacy concerns, the ability to more reliably prove that "I am me" before executing a transaction is very appealing (I hope these guys get rich).

    Wayne Karpov of YottaYotta tailored his pitch to the convention's topic of IT and Health Care. Wayne made a very compelling argument that Health Care costs can be reduced by managing many hospitals as one... and that is an IT problem. If the databases of many hospitals could appear to be one giant database, then it would be fairly easy to write applications to manage across the multiple entities. That is essentially what YottaYotta's product does: High Performance, Resilient Global Data Sharing.

    Wayne also clued us in on what a Yotta is... it doesn't have anything to do with Jerry Sienfeld. A Yotta (1024) is approximately the number of snowflakes that fall on Canada in a calendar year (That's a yotta snowflakes!).

    James Balestra of Safefreight showed off a nify "brick" that contains a GPS receiver and a tracking transmitter that is smart enough to switch between cell and satellite signals (satellite is way more expensive to use than cell). The brick can be attached to a truck, trailer, shipping container (you name it) and transmits information back to the company's home base. Various sensors are available (temperature, motion, etc.) and Safefreight supplies easy to use software that makes it very easy to generate views, reports, and exceptions. For example, the brick can generate an alert if its temperature exceeds a range, or if the trailer goes outside a pre-determined area.

    Peter Neve of Fieldworker pitched his company's device agnostic software development platform for mobile workers... He told us that Fieldworker had originally shipped software for the Apple Newton... and I am impressed with any company with that sort of longevity in the hand-held market.

    Marshall Vanderburg's Municipal Software Corporation has a sweet set of packaged applications for local governments that can be easily tailored to meet custom needs. Who knew that automating beaurocracy could be so pleasent?

    Paul Hanson's Anyware Group has a great solution called ROAM (Role Oriented Access Management) that securly exposes legacy applications via any Web Browser. Paul is a hoot to listen to... he told us that a Forrester analyst compared him to a Ginsu Knife salesman... and I could see the resemblance ;-)

    Daniel Gonzales of Sinapsis specializes in building "captive" off-site development teams in Mexico. Mexico has some very good programming talent, and it is in the same time zone as much of the USA. With a bi-lingual project manager, Mexico is in many ways more attractive than off-shoring development to India (for example).

    As a US programmer, I am (of course) negative about off-shoring any programming jobs... but I do have to admit that there are many great programmers all over the world. Daniel's company has done a good job of enabling Mexican programmers to get work from the US by lessening the risk to US companies. The efforts of Sinapsis should help improve the economy of Mexico, and the standard of living of Mexicans... That's a good thing. The bad thing is that US programmers lose jobs...

    Malaysia has great programmers, Korea has great programmers, Australia has great programmers, Taiwan has great programmers, Mexico and Canada have great programmers. There is talent out there, and they want work from the US. If we in the US want to continue to be programmers, we are going to have to figure out how to stay competitive... we have to provide more value than our colleagues in other countries, or they'll get the work.

    On a more positive note, there really are a lot of clever and gifted people out there in the world, and we can benefit from their efforts (as they have benefitted from our efforts). Many of the speakers fondly referred to Thomas Friedman's The World Is Flat.

    From what I saw at WCIT2006 on Tuesday, the world is also exciting... truly a worthwhile way to spend a day.

    (cross-posted at my java.net blog)