Echoing the sentiments Kim posted last week, a member of our team recently suggested that we use PSAs to increase awareness of the Hurricane Katrina relief efforts. Our team agreed that this was a great idea and we worked together to make it happen. Starting last Friday, all of our PSAs began directing help to specific charities aiding those affected by Hurricane Katrina.
Tuesday, September 6, 2005
Friday, September 2, 2005
A note for the weekend
This Labor Day weekend I’d like to send my best wishes to all those affected by Hurricane Katrina. This is a part of the country I visited often growing up and have always loved. Please know that we at Google are thinking of everyone in the region.
Thursday, September 1, 2005
Get Inside AdSense too
We knew this blogging thing was going to be huge, and sure enough, when our AdSense friends found out about Inside AdWords they decided to create their own AdSense counterpart, Inside AdSense.
So if you're also an AdSense publisher, or you're interested in staying up to date on the information the Inside AdSense team is sharing with our publishers, we hope you'll take a look.
So if you're also an AdSense publisher, or you're interested in staying up to date on the information the Inside AdSense team is sharing with our publishers, we hope you'll take a look.
Link up
If you'd like to offer your readers something different in the way of relevant content, give link units a try. Link units offer a unique design and implementation that can adapt to your site and your readers' interests.
Each link unit displays a list of topics relevant to the content of your site, and when users click on one of these topics, they're brought to a page of AdWords ads related to that topic. Though you won't receive earnings for clicks on the topics, you'll be paid for user clicks on any of the AdWords ads on the resulting page.
Link units are available in several adformats designed to complement your site's layout. You might wish to place a horizontal link unit near a horizontal navigation bar (see the example above). Or, you could use a vertical link unit near a sidebar navigation menu (see example below).
For even more effective placement, we suggest creating a color scheme for your link unit that blends with the background of your site.
UPDATED: formatting
Each link unit displays a list of topics relevant to the content of your site, and when users click on one of these topics, they're brought to a page of AdWords ads related to that topic. Though you won't receive earnings for clicks on the topics, you'll be paid for user clicks on any of the AdWords ads on the resulting page.
Link units are available in several adformats designed to complement your site's layout. You might wish to place a horizontal link unit near a horizontal navigation bar (see the example above). Or, you could use a vertical link unit near a sidebar navigation menu (see example below).
For even more effective placement, we suggest creating a color scheme for your link unit that blends with the background of your site.
UPDATED: formatting
Blake's hidden gem o' the week #7
Many newer advertisers wonder how they should structure their account to maximize success. Often unaware of the powerful options that AdWords offers to create a range of very targeted ads, new advertisers sometimes just create a single ad to promote all of the products or services they offer. Here's an example of an "all-purpose" ad:
Joe Smith's Footwear
All kinds of footwear on sale
Specials for the whole family!
www.example.com
This tends to provide moderate results at best. By creating separate (and very focused) ads for each product or service, though, advertisers generally enjoy much better results. So, Joe might break up his product offerings into more targeted ads like this:
Women's Leather Sandals
Super comfy sandals for summer
Find a huge variety at Joe Smith's
www. example.com
Men's Clogs
Enjoy the comfort of clogs
Now on sale at Joe Smith's!
www.example.com
Kid's Tennis Shoe Sale
Just in time for back to school!
The styles they want at Joe Smith's
www.example.com
Baby Booties Sale
Shoes & booties for the little one
Great fall colors at Joe Smith's!
www.example.com
While creating multiple Ad Groups with targeted keywords relevant to each is a bit more time consuming, the improved results are more than worth it. It's also quite simple to do once you have an understanding of how an AdWords account is structured.
Yep, you guessed it. We've finally gotten to this week's hidden gem, entitled "How is an AdWords account structured?" It'll give you the basics you need to build an account structured for success, complete with targeted Ad Groups like Joe's.
Joe Smith's Footwear
All kinds of footwear on sale
Specials for the whole family!
www.example.com
This tends to provide moderate results at best. By creating separate (and very focused) ads for each product or service, though, advertisers generally enjoy much better results. So, Joe might break up his product offerings into more targeted ads like this:
Women's Leather Sandals
Super comfy sandals for summer
Find a huge variety at Joe Smith's
www. example.com
Men's Clogs
Enjoy the comfort of clogs
Now on sale at Joe Smith's!
www.example.com
Kid's Tennis Shoe Sale
Just in time for back to school!
The styles they want at Joe Smith's
www.example.com
Baby Booties Sale
Shoes & booties for the little one
Great fall colors at Joe Smith's!
www.example.com
While creating multiple Ad Groups with targeted keywords relevant to each is a bit more time consuming, the improved results are more than worth it. It's also quite simple to do once you have an understanding of how an AdWords account is structured.
Yep, you guessed it. We've finally gotten to this week's hidden gem, entitled "How is an AdWords account structured?" It'll give you the basics you need to build an account structured for success, complete with targeted Ad Groups like Joe's.
Subscribe to:
Posts (Atom)