Web Innovations: Free WiFi From Microsoft And MetroFi For Portland Ore.

By Luis Galarza - Internet Marketing And Make Money Online Tips.

Now Portland Ore. Have Free WiFi or Ad Supported WiFi Service After A Lucrative Partnership Between Microsoft And MetroFi!

This is indeed a good example on how to monetize web innovations from offline. Microsoft is always in the news when we talk about new services, but is good to know that the guys at MS aren't sleeping, and still thinking in an innovative way. This partnership with MetroFi will put Microsoft ahead of the game by mixing community service, innovation, and chances to make money.

MS really want to test this local marketing approach that will provide targeted local audience to their Adcenter advertisers, by simply providing a on-demand service to a city like Portland Ore. absolutely free. The service will be power by MSN Internet service, which will be sponsored by Adcenter advertising network.

Microsoft and MetroFi goal is for this free WiFi service to offer wireless Internet connection to 95% of Portland, which is about 500,000 people, a big audience for advertising looking to use online local marketing campaigns to gain leads and customers from this city.

Turning regular innovative ideas into strategic business innovations can help you grow your business customer base, and revenue. Plus, can give your company a competitive advantage over others that will eventually increase your market share.

Here is what MS mix to get to this lucrative local marketing strategy:

- Community service.
- High demand of wireless Internet service.
- Business innovation opportunity.
- Unique Selling Proposition. "Free WiFi".
- Competitive advantage.
- Secure money making strategy. "Local Adcenter Advertisers".
- Size of target market. "500,000 potential users".
- Size of direct and indirect competitors.
- Strategic Marketing plan.
- Strategic partnerships. "MetroFi".
- Execution or taking action.


Is not just about having a good idea, is about how are you going to make it work, where you idea will serve better, and when... It's today the right time, it is too late, or it will become a winner tomorrow.

Do you research before taking action on any new business or marketing strategy, and don't give up until finding a way to make it work or until you can enough market data that tells you that your idea is not worst going for it... but, even them testing can be a better way to know if a new innovation will be profitable or not.


Recommended Resources.

- Bebiz: Niche Internet Business Builder. New.
- Insider Secrets To Marketing Your Business Online. New Version.


To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.


In Conclusion: Find ways to help your community that will provide free local marketing that will increase your market reach in your city. Remember that innovation doesn't need big budgets, but a good strategic business idea that will spread with easy word-of-mouth.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

A proud member of
- The International Association of Home Business Entrepreneurs
.

Internet Marketing, Pool, And Chess

By Luis Galarza - Internet Marketing And Make Money Online Tips.

What Internet Marketing, Pool And Chess Have In Common? Entrepreneurs Can Learn A Lot From The Special Factor That Help Pool And Chess Players Succeed!

I'm not talking only about the average pool and chess player games, I talking about the success factor that makes a an excellent player. Why mentioning these type of games when referring to Internet marketing? Well, my friend I am follower of success, and I think is always a good idea to analyze different kind of successful techniques and examples that can give me lessons about how to improve myself and my company when applying it to my regular business and marketing strategies.

Let me tell you, I learn a lot from regular live example of success and proven achieving strategies. And if you ever seen a good pool or chess player and pay close attention to the way they play, you will notice that is a strategic thinking behind every single of their moves, and that is the strategy of "Two Ahead". This mean that pool players think two shots ahead and chess players think two moves ahead. The key words here is "ahead", being two moves ahead of your competition or two move ahead in your market, is the art of putting strategic business innovation to work for your company.

What pool and chess good players can teach you about Internet marketing is that thinking two moves ahead is a key factor for your success online.

Just imaging putting this business tactic to work for you, imaging getting to steps ahead of your competition and by the time they trying to keep up with your marketing you already another two steps ahead.

Let's think about the pool player for a minute... Imagine someone that has as his only source of income a daily visit to a billiard hall. This mean that if he looses, he will not be able to eat, drink, or put a roof over his head, so for this person pool it's not just a game, for him it's serious business. So, he can't be just good add it, he need to be the best player in that hall.

How he does this? By thinking two strategic shots ahead all the time, this help him put more balls in the pockets than his competition and win.

Internet marketing is simple but the marketplace is a hard to crack, and if you think two shots ahead like the pool player, you can win more marketing battles which give you a a better market share, which mean more loyal customers and off course more money.


Apply The "Two Ahead Strategic Thinking" Method.

- If you are a physical or information product creator you can think on the next two products that can solve a problem in your niche. Is good to know where the market is going and the hot trends involving your industry to have a better understanding of what you can create next.

- If your goal is to use Internet marketing to promote your product or to promote affiliate programs, use this technique to find two new creative ways to promote your business. But, don't forget to think about strategic innovations to increase sales or to drive more targeted traffic to your web site or blog.

Why I mention strategic business innovations all the time in this post? You need to remember that the entrepreneurs that are making big money online in the product creation market, Internet marketing, and affiliate marketing are the ones that create new innovations that solve a current problem in a better way or they just found a new way to do it. A few examples of top experts and companies thinking ahead to stay ahead are:

- Google, making billions with Adwords and Adsense.
- Seth Goudin, the creator of Squidoo, his unusual but great marketing books.
- Derek Gehl, with the new easy online application called Bebiz, and keeping the number one marketing training spot for 10 years with "Insider Secrets To Marketing Your Business Online" course.
- Microsoft, when enter the video game market with a computer type of console called "XBox".

Now none of this can be possible without action, so taking action is crucial to make the tactic work.


Recommended Resources.

- Internet Business Training System. NEW! 16 DVD's and free access to BeBiz.
- Search Marketing Lab. To be ahead of the SEO strategies that work.


In Conclusion: This Internet marketing method is a incredible effective way to build a longterm list of loyal customers, to increase your market share, and to create a consistent revenue generating machine.

To learn how you can be part of a small business association full with Internet marketing experts visit the Internet Entrepreneurs Club.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

A proud member of
- The International Association of Home Business Entrepreneurs
.

Web Innovations: Joost Puts TV & Web Together

By Luis Galarza - Internet Marketing Tips

First Kazaa, Then Skype, And Now Joost, An Web Innovation That Integrates TV And The Web To Deliver A New Level Of Online Video Entertainment!

Joost is the new web innovation toy from two of the most crazy and controversial (at least with their P2P file sharing service) entrepreneurs, Janus Friis and Niklas Zennstrom who were the heroes who gave us Skype and Kazaa.

Joost will have free offerings which combines many elements of regular TV, like channels that can be customize and surf by the users complete with web functionalities like chat and keyword search for the TV programming.

All Joost TV shows and movies will have full-screen online video quality, the only thing is that their TV programs will be supported by commercial content.... Hey, who cares, is FREE!

Till now we haven't heard of any deals for content to increase their online TV or video offerings, I'm sure they will soon get some TV network and advertisement endorsement deals, but it all depends on how popular they manage to turn this new online venture.

I think Joost has a very good chance to become another killer start-up....

Here is what others thing about the new Joost Peer-to-Peer TV service.

CrunchBase.com.- As their third major undertaking, Skype and Kazaa founders Janus Friis and Niklas Zennstrom are attempting to perfect IPTV with Joost. Joost is a p2p on demand video player that offers professional (legal) programming much like on your television, but whenever you want. The service is free, however, there are video advertisements interspersed between and during programs as well as small type or image ads on the sides of your screen.

With very heavy backing from media giants CBS and Viacom, Joost looks good to take on competitors Bablegum and Microsoft LiveStation. Currently Joost has content deals with CNN, the NHL and Sony as well as their financiers CBS and Viacom (MTV, Comedy Central etc). They have also recently developed a new Widget API open to third parties to make their own Joost widgets.

Unlike many online video platforms, joost does require a download and cannot play video directly from users’ browsers. joost offers a desktop client that allows the user to watch on-demand TV over the internet. In addition, Joost enhances the TV experience by offering interactive tools. For example, users will be able to chat with friends while watching a show. The channels will also have interactive displays where users can discover behind-the-scene content.

Joost’s peer-to-peer technology also lowers the cost of channel owners by reducing the amount of data the servers must stream out. joost only serves some selected users, while the rest of the data is distributed from user to user.

Rumor has it that Joost is in talks with hardware manufacturers to embed its platform into TV set-top boxes. If the move were successful it could change the TV industry substantially.

Joost is now fully public and open to all.

And...

Techcrunch.- Reports that Joost is now talking to hardware vendors about embedding Joost into set-top boxes and televisions will change the market as we know it.

While Joost is generally now regarded as the leader in the television over internet, the market for watching television on a computer remains limited. Sure it’s nice for a lark or good for an occasional break, but as Microsoft has proven with its attempts to bring a computer into the livingroom with Windows Media Center, computers as a focal point for watching television is not a popular idea. Recent reports even have the Apple TV box going the way of the Apple Lisa, straight into the dustbin of failed convergence history.

Joost on an actual TV set without the need for a computer is a different proposition.

Millions of American’s pay for cable television services that require a set top box. Imagine Joost becoming available for free on these boxes, or better still embedded directly into television sets; Joost is currently discussing this very option. Millions of people world wide will be upgrading to next generation BlueRay and HDDVD players in the coming years, imagine Joost embedded as standard in these players. Network devices that play video and music from a network alongside standard DVD’s from companies such as Netgear and Zensonic are growing in popularity, the move to include Joost in these sorts of devices seems like a natural progression.

Of course there are still issues to be worked out. Viewing quality on Joost isn’t perfect and the need for high speed broadband is a given. Presuming that these will be overcome with time will result in a product that married with a television set will deliver a choice that many will happily embrace, after all free is the ultimate price point in a crowded marketplace. Millions, tens even hundreds of millions of people who aren’t fussed with watching television on their PC’s are suddenly dealt into the Joost world. They say that lightning never strikes the same place twice but with Joost’s founders it could well become three in a row in terms of phenomenal startups. I’m also looking forward to the day I can sit back on my couch and surf Joost, it’s a much more appealing proposition than doing so from my computer.

Been the first in the game providing such a video service, they really have the upper hand on this new trend, I hope they integrate innovation and creativity into their Internet marketing strategies that will keep their service on top ahead of the market... This is the problem sometimes with many entrepreneurs, beginners and advanced marketers, they create a new innovative product or service and keep their focus on improving and the development of the product, but forget to use innovation in their marketing tactics or they forget to put a good amount of their time into marketing...

Remember that 80% of your time should be focus on creating a marketing plan with strategies that will:

• Increase exposure of your product in front of your target audience.
• Generate a large list of hot targeted prospects that want to know more about your market or product.
• Build rapport and authority by giving expert advice about your market and product.
  
• Turn those hot leads into loyal customers.
• Build strong long term business-to-customers relationships.
• Monetize your list selling back end offers or recommend partner products.
• Help your loyal cutomers and leads find more hot prospects for you.
• Then do it all over again, but better....
  

Will see... 2008 is just around the corner... For more information about Joost check their blog.

To your success,

Luis Galarza, Internet Marketing Consultant

A proud member of

The International Association of Home Business Entrepreneurs
.