Mother’s Day is more than two weeks away which leaves you plenty of time to send a gift without having to pay for pricey rush delivery. And, with the gift taken care of, you'll have time to think about the intersection of Mother's Day and your AdWords advertising.
As we’ve mentioned in the past, holidays provide an excellent opportunity to capture additional qualified traffic. Therefore, you might consider creating a new Ad Group or campaign to focus on Mother’s Day, or any other upcoming holiday. Once the holiday has passed, you can pause it and save it for next year.
In addition to Mother’s Day, here are some other significant holidays and events for the retail industry:
January – New Year’s Day
February – Valentine’s Day, Mardi Gras
March – Spring Break
April – Easter, Passover
May – Mother's Day, Memorial/Victoria Day
June – Father's Day, Graduation, Summer Weddings
July – Independence Day (US), Canada Day
September – Back to School, Grandparents Day
October – Halloween, Thanksgiving (CAD)
November – Thanksgiving (US)
December – Christmas, Hanukkah, Boxing Day (CAD)
If your site or business doesn’t fall into the retail industry, don’t fret! The AdWords site offers a total of 12 industry profiles, each including optimization tips to help you improve the performance of your campaigns.
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