Friday, February 17, 2006

From the mail bag -- link unit edition

Rushabh asks: My Google ads look funny – All I see is a list of topics displayed next to the 'Ads by Google' logo, but there aren't any actual ads.

We say: Do you see something like this?



If so, you've implemented a link unit rather than a regular ad unit. While you may want to incorporate both ad units and link units into your site, make sure to select the 'Ad unit' radio button when generating your ad code in order to display regular Google ads on your site.



Bart asks: When I view my link unit, all I get is a small search box with the phrase "View ads about" next to it.



We say: You might see this happen If there is not enough text-based content on your site for us to determine its meaning, or if there is a limited inventory of ad topics relating to the content of your site. Users can then enter their own search terms into this box to view ads related to their query, and you'll receive earnings for clicks to these ads. A suggestion - you might try adding more text-based content (i.e., sentences and paragraphs) to your site to help us determine relevant topics to display.

Patti asks: Can I track link unit earnings separately?

We say: Yes, when generating your code you can use custom channels to track earnings for individual link units. Channels allow you to see how link units are performing relative to regular ad units, and can also help you experiment to determine the optimal location on your page for your link units so that you can maximize your revenue.

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