As the season of pumpkin pie and egg nog comes to a close, many of us find ourselves running out to purchase that new gym membership to get back in shape. Here at AdWords, this serves as a friendly reminder that your AdWords account could also use a bit of a workout -- you can slim down your keyword list to get rid of poor performers and then add strong variations for a little extra muscle.
Where should you start? Based on the metrics that are important to your business, use our Find and Edit Keywords tool to cut out keywords that aren't working for you. Simply select keywords based on their performance history (such as clickthrough rate) or by match type and status (such as inactive for search) and then select 'Delete these keywords.' We won't delete your keywords immediately, instead, you'll be taken to a page where you can review the list of keywords that you've specified and then choose which ones you'd like to delete. For example, you may want to get rid of all keywords that have a CTR below 0.5%.
Once your campaigns are feeling lighter, strengthen your keyword list by adding variations of high performing keywords to your account. Simply enter these keywords into the Keyword Tool and add relevant results with one click of your mouse.
So, take a minute to sit down, stretch and ensure that your account gets the workout that it deserves.
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