Tuesday, July 12, 2005

Your questions about account management tools

Thanks to everyone who wrote in after our post on campaign management tools. I just wanted to respond to a couple of the emails we received from our readers.

Cheryl C. wrote in asking for a new tool to find and edit destination URLs:
One new tool that I would like to see from Google in addition to the new Find/Edit CPC, the Find/Edit Ad Copy, and the Find/Edit Display Url, is a Find/Edit Destination Url tool...

You're in luck, Cheryl! The Find/Edit Ad Text tool allows you to locate ads by destination URL and replace destination URLs. Just pinpoint the ads you'd like to change and choose the 'replace destination URL' option to change the URLs. I've included a screenshot of the tool below to help illustrate my explanation:



Eric L., another Inside AdWords reader, wrote:
The 3 tools described would benefit greatly from having more powerful search options. You can look for ads that contain "roses" but not ads that contain "roses" but do not contain "sale" as just one example. Being able to search multiple terms, with a mix of phrase matching, broad matching and negative matching capabilities would boost the helpfulness of these tools substantially.

Thanks for your feedback, Eric. I've already forwarded your excellent suggestion along to the right team.

If you have additional comments or questions, please don't hesitate to contact us using the 'Send us an Email' link over on the right sidebar.

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