Monday, June 12, 2006

Place a self-hold and reduce banking fees

Tired of losing a large percentage of every AdSense check to bank processing fees? As I mentioned in my last post, if you're outside the US and receive USD checks, you can let your earnings accrue and then receive larger checks less frequently by placing a self-hold on your account. This will help reduce the overall impact of any check processing fees charged by your bank.



Should you decide to experiment with this option, please keep in mind that changes to your hold status must be in place by the 15th of each month. For example, in order to let your earnings accrue or to remove self-holds for a June payment, you need to make the change by June 15th.

If you haven't done so already, I also encourage you to subscribe to the AdSense Calendar where you can find information about our monthly payment schedule.

UPDATED to include information about AdSense Calendar

Sunday, June 11, 2006

Import Export

As I was going back through my 1300 plus email sent files, one
of the most common questions received at our import export
business help web site is: "Can you help me find this company
or any information about them"?

If people would take advantage of our company information page
and the many import export business resources listed there,
they would not have to ask that question.

I really think that many people are just too lazy and expect
that I will do their work for them (for a price I will) but
when it's free, I will educate them on how to do it themselves.
If the information is important to them, they will take the
action.

Here was one of this type of questions:

message: Hi we need the web address for following company.
Lo Bridge Enterprise co, Ltd china.

My reply was as follows:

I suggest you do a search for their name like this in Google:
"Lo Bridge Enterprise"

The quotation marks are what narrow the search down to the
specific company you are searching for. I found several
listings for them when I did this.

Special Note to our blog readers: The quotation marks are just
one of the keys to narrowing or targeting your search. If
I did not locate anything with "Lo Bridge Enterprise", I would
have then taken the search down to "Lo Bridge".

Another great tool within google's search engine is
searching for someone by their telephone number. If you input
the phone number in quotation marks again and in the correct
format for the country in which the business is located,
you will often find their web site, or other information
about them.

Go ahead and try it now, go to google.com and do a search
for: "717-292-5763" which is my telephone number - try these
things out and you will soon find yourself using them on a
regular basis, especially if you are involved in the import
export business.

Next Import Export Business Question and Answer:

message: Dear Sir/Madam:

I would like to contact firms in Taiwan which can
manufacture hourglasses to my specifications.

I want to import them for sale in the United States.

I look forward to your response.

Hello ....,

I would suggest visiting http://embassy.org and looking up
the Taiwan embassy.

Contact them and ask to speak or correspond with their on
staff trade representative. Tell him or her what you are
looking for and see if they can help you.

Special Note to our import export business blog readers:

Most embassies have trade representatives on staff who are
paid to help businesses in their countries promote their
products to potential buyers.

Just be sure you come across as a legitimate business person
in either your correspondence by email, fax, mail or
telephone.

Here are a couple of no cost pointers for you to use in
presenting yourself as a professional when asking for a
professional's help:

1. Do not send a hand written letter, fax or other form
of communication - learn to type or pay someone to type it
for you.

2. Do not demand they help you. Yes, they are being paid to
help promote business for the companies in their country
but they are 'not' being paid by you.

3. If you have to rate how likely you are to get a reply
by the form of communication you use to contact the folks
in the embassies or anywhere in the world of international
trade from your worst chances to your best chances for a
reply - here they are from worst to best:
a. Email
b. Fax
c. Mail
d. Telephone call

4. All computer word processing programs and email programs
have a spell check - USE IT!

5. Do not expect the trade rep to do your research for you.
Do as much research as you possibly can using every
possible search parameter we have suggested in this blog
and on our web site company page.

If you are too lazy to do this preliminary research, I
suggest you find another business because you are not cut
out for this one.

6. Be ready to provide details about you, your business
and the types and quantities of products you are possibly
interested in purchasing. Be specific and do not waste
these peoples valuable time on today's whim or tomorrow's
wishes.

International trade and the import export business are
serious enterprises. If you want to command respect and
response from others, then be professional and treat
others you deal with in this endeavor with equal respect
for the time you are asking them to spend on your behalf.

Before closing this post, I need to rant a bit about how
many time wasters there are in the import export business
and other businesses.

Almost every day of the week I field phone calls or answer
emails from people who clearly do not have a clue as to what
they are getting involved in when it comes to international
trade.

They had a whim or wish for the day to become rich at either
importing this or exporting that. In most instances I ask
if they have ever taken a course or read a book about the
business.

Most will say they read a book or an article but
because they know so and so in this country and have
connections to people in this industry they can jump right
in without having an understanding of the processes that
are involved or required.

In most of these instances I recommend they take advantage
of all of our free information which includes an ebook
about setting up an export business and our free reports
on international trade and business.

After over 18 years in this business, I can tell from the
tone of their voice when they are going to follow thru
with my suggestions or keep calling around to other web
site owners in the hope that one of them will give them
the magic keys to success without having to learn anything.

In most instances, the people never download the free
materials (too lazy) or when they do, they find out that
it will require a learning curve before they can actually
become successful in this business.

They then either run off to the next thing they read about
that will make them their first million in the next 90 days
or they get fooled in to paying some fly by night company
$7,000, $8,000 or more dollars for a supposed hand holding
program that gives them a self ego boosting certificate
to hang on their wall.

In the end, I also let these people know that although our
Import Export Business courses are very comprehensive, they
do not need to read 'every' word of every book, CD Rom or
memorize every detail of every video included with them.

Our Import Export Business courses are probably one of the
best (if not the best) resource libraries in the world for
international traders.

Every international trade deal is going to be different and
having a resource library that you can refer back to as
often as you need it during your hopefully long and
successful career is priceless.

In closing this post, I did not mean to get off on a rant
but it seems like the number of time wasters has increased
dramatically over the past few months.

Either get serious and realize you are going to have to
invest in you and your business to be successful or forget
about international trade and move on to the next scheme
that catches your eye.

International trade is serious business - you are going to
have to invest in learning the processes so that you and/or
the businesses you represent or buy from are not ripped off
in those processes.

Time is your most precious asset - do not waste your time
or that of others if you are not serious - bottom line -
get serious or get out.

Regards,

Ron Coble
Coble International
Import Export Business Help Center

Keyword tip: when soccer and football mean the same thing

Soccer. football. FĂștbol. Fussball.

In the US we refer to the game as "soccer", but remember, it has many different names around the world. This concept also applies to AdWords, where keywords in the same language can mean different things to different people. A good example of this is prominently highlighted during the World Cup, when millions of fans outside the US refer to their favorite sport as "football".

In such cases, you should carefully monitor your keyword traffic and consider modifying your regional targeting preferences so that the right audience sees your ads. For example, let's say you sell football jerseys in the US but are targeting your ads to a worldwide audience; you may want to change your ad text to specify that you are selling "jerseys for American football". Or, as an alternative, you may simply change your targeting preferences so that your ads with football-related keywords only appear to users in the US.

And with this quick tip, we're off to watch highlights from the many soccer (or football) matches this weekend.

Friday, June 9, 2006

Inxight on Extending Search

We at Google have teamed up with Inxight Software, one of our Google Enterprise Professional partners, to make it even easier to find documents, discover trends and find information within documents in the enterprise. To complement Google enterprise search capabilities, Inxight has created the Inxight Search Extender, an easy-to-install application that integrates with both the Google Search Appliance and Google Desktop for Enterprise. As our customers have experienced, the Google Search Appliance provides Google-quality search across your web servers, file systems, portals, content management systems and relational databases. Now, the Inxight Search Extender for Google integrates with the Google Search Appliance to enable users to filter search results sets and more easily navigate through documents, seeing at-a-glance automatically extracted people, companies, places, and other information. The result is that you can get more value from your information.

To help explain this powerful combination of technologies, we're jointly hosting a free webinar next week.

Thursday, June 8, 2006

Import Export Business Answers

I have decided to begin something new with the Import Export
Business blog.

Because I am constantly answering emailed questions from people
about the Import Export Business, I thought that these
questions and my answers may be of interest to others and will
begin with this post to go back through my files and post some
of the questions and answers. Be sure to let me know if you
find this helpful to you, your business or your decision to
start an import export business.

First Post From Our Import Export Business Email Files:

message: I am 36 years old and know nothing about the import
export business, however, I am very interested in purchasing
your training package and starting a business in this field.

My concern is this. Does someone need to be in the field or
have experience before venturing into a business? Am I over
stepping by not being involved first? If you can give a
little guidance it would be greatly appreciated. Thank You

My Reply:

Hi .............,

Thank you for your inquiry.

The answer to both of your questions is No and No. You do not
need experience before venturing into this field. This is what
our Import Export Tool Kit is designed to provide you, i.e.,
the knowledge of how to proceed and the resources you will
need to do so.

No, you are not overstepping, unless you try to enter the field
by the helter skelter method of not learning the import export
business process and at least having a basic understanding of
the procedural flow of that process.

You may be interested in reading some or all of the posts I
have made to a new blog that was just set up within the last
two weeks. The emphasis on this blog is to individuals and
business owners such as you. The url is:
http://importexportbusiness.blogspot.com

One thing to keep in mind. Our course covers all aspects of
the import export business. The important thing to keep in
mind is, you DO NOT need to actually perform all of those
procedures or processes. You should, however, as I state in
my latest blog post, have an understanding of how those
processes work so you do not get ripped of in the "process" so
to speak or at the least you are able to talk intelligently
with someone you may be hiring to perform them for you.

I hope this has dispelled some of the fears you might have and
I strongly suggest you visit the blog and at a minimum, read
the latest post which was just completed an hour ago. If there
are any other questions, please feel free to contact me via
email or phone at 717-292-5763. If I am not in the office,
leave your name, phone and the best time(s) to call you back
and I will do so ASAP. Kindest regards, Ron Coble

Here is the 2nd Email and reply for this post:

message: I'm in retail business, since 1999, own a silver
jewelry store in Palm Springs, CA.

I came to US in 1992 from Russia and know that there is a huge
potential of products and raw materials that might have a demand
in USA. I have good connections, (brother, cousins) who can find
the right products to import here.

I would like to start my own import company, but the thing is
I don't have experience with mechanical part of the process. For
an example, two days ago, my cousin asked me if I can find the
long-term buyer for red iron-oxide.

Thanks in advance for advise or help.

My Reply to this 2nd Message:

Dear ......,

Thank you for your inquiry.

International trade and business is a very interesting field.
Each potential business deal offers you a different format that
you may or may not follow.

You may operate as an agent, broker or actually take possession
of the goods yourself (something we do not recommend for
beginners).

I strongly suggest that you review our free materials at our web
site (http://www.importexporthelp.com/small-business-resources.htm)
to get an idea of what can be involved in an international trade
deal. We have a great ebook on starting an exporting business
which is something that you should really consider as there is
much more government and private assistance for exporters,
rather than importers.

Once you have read all of our free materials, I suggest you
then review out Import Export Tool Kit.

You need to have reference materials and a solid understanding
of how this business operates. The tool kit provides you with
both. Here are names of the free import export business
resources that are offered at our web site that you should
first take advantage of before making a decision to purchase
anyone's paid materials:
http://www.importexporthelp.com/small-business-resources.htm
Free Exporting Business Ebook
Free Reports - (reports may be printed or downloaded):
International Trade is Serious Business
How to Check Out An Online Company (Due Diligence)
Exporting-Importing Without Investment
ABCs of Exporting
New Export intermediaries Biggest Mistake
Frequently Asked Questions - Starting a Home-Based Exporting
Company

If you do decide to proceed then I strongly suggest you review
and purchase the complete Import Export Tool Kit Business
course at:
How To Start An Import Export Business

If you have any questions after reviewing these materials,
please feel free to contact us again.

Regards,

Ron Coble
Coble International
Import Export