Because you don't want Halloween ads in November...

It's hard to believe, but the beginning of the holiday season is right around the corner, and you don't want to get caught without ads for your spooky ghost candles or turkey basters. So, we're encouraging you to plan ahead. Yes, it's early, but now's the time to come up with a schedule for your seasonal advertisements and to start putting it into place.

As part of the process of creating a new campaign, you can set the campaign start date for a time in the future. It's located in the 'Set pricing' section, right under your daily budget setting. Setting your start date ensures that if your shipment of pilgrim plates doesn't arrive until October 15, you can start your campaign on that date.

As we mentioned in our blog way back in July, you can also set a specific end date for each of your campaigns on the Edit Campaign Settings page. This allows you to stop your ads for spooky ghost candles from running at midnight on the day of your choice, without your having to remember to do it. If your campaigns work out so well this year that you'd like to implement them again next year, you can easily resume your campaign when you're ready, and then simply set a new end date in the future.

Posted by Sarah, Inside AdWords Crew

Bye, bye, beta...

If you've logged into your account in the past couple days, you might've noticed that Electronic Funds Transfer (EFT for short) is officially out of beta. So what's changed? Our process for verifying bank account information has improved.

After you submit your bank account information, we will place a small test deposit into your bank account for you to keep. Once you see this test deposit credited to your account, just input the amount of the deposit into your AdSense account to help us verify your bank account information.

Testing your bank account before we make your payments means a greater chance of an error-free deposit. From now on, if you choose to use EFT, you can rest assured that we're taking the steps to make your payment successful.

We're excited about this launch and want to thank all of you who took part in our beta testing phase. We appreciate your help.

Posted by Alexa - AdSense Publisher Support

And many more...

While we work to support you, we always appreciate your support, too. On Tuesday many of you sent us some very cheerful birthday wishes and we thought we'd share one of them with you:


Hello! Dear Sirs,

First of all we would like to congratulate you on Google's 7th Birthday. We wish all the best and wish you to stay on the top as world's Best search engine! Keep on this good work!

Best regards,

HITECHHOST.NET Team


A warm thank you to all of you who wrote in and granted our birthday wish: to keep making our users happy for many more years to come. Now, who wants some leftover cake? ;-)

Posted by Suzie - AdSense Publisher Support

Bloggggggger

We've just made it a lot easier for Blogger users to make money with their blogs. Our new integration with AdSense lets you sign up from within Blogger. And we've added a tool for inserting the ads in your blog (so you don't have to mess around with HTML). There are even built-in options that will analyze the colors on your blog and choose a recommended color scheme. Check out the mad science, why don'cha.


Posted by Jason - Blogger Manager

Google turns seven

Seven years ago, Google first opened its door in Menlo Park, California. The door came with a remote control -- because it was a garage door. Thanks to all of our users, we don’t have to work in a garage anymore.

To celebrate our birthday, here’s our gift to you: 7 AdWords tips -- tried, tested, and true:

1) Identify your goals
Decide what you want to achieve so that you can build effective campaigns for your business. For example, a party supply store might decide to drive sales of their birthday candles.

2) Build a relevant, targeted keyword list
Choose specific keywords, like ‘dripless birthday candles,’ rather than broad ones such as 'candles.'

3) Use the right keyword matching
Take advantage of our various matching options to choose the ones that make sense for you. Use negative keywords like ‘wholesale’ to filter out unwanted party store traffic.

4) Organize your campaign
Create separate Ad Groups based on theme. Put all of your party hat keywords in one Ad Group and all of your birthday candles keywords in another.

5) Write clear, compelling ad text
Write separate ads with targeted text for each product line. Emphasize unique aspects of your product or service and include a strong call-to-action such as “Check out our wide selection” or “Buy party supplies today.”

6) Choose useful destination pages
Send users to landing pages that relate directly to your ad text to help turn prospects into customers. Make it easy for someone looking for purple crepe streamers to find them.

7) Track results frequently and modify your campaign
Assess your stats; measure your successes. Use Google’s tools to help you.

Posted by Arielle & Vivian, Inside AdWords crew