Would you like to see a graph of the number of clicks you received over the past month? Or how about a report the number of conversions you received during that Mother's Day promotion? The 'custom report' feature allows you to generate reports that track the parameters and date ranges you specify. You can even save these reports or have them emailed to you on a regular basis. Read more about it here.
Tuesday, May 31, 2005
Getting the Reports You Want
Today's tip comes from Tolu T., an AdWords specialist:
Friday, May 27, 2005
Tell Us What You Think
It's been two weeks since our first blog post, and during this time, we've been trying to answer some of the common advertiser questions that we hear. Hopefully, we've provided some tips that you've found useful. Now that we're warmed up, we want to broaden the scope a bit and dive into more advanced topics and issues such as the AdWords API, how to get the most out of conversion tracking, and tools that will help you make changes across all your campaigns.
Before we get too carried away with our own ideas, we'd like to pause for a moment to ask for your feedback. Tell us what you like or don't like about the blog, as well as any suggestions for what you would like to see here in the future. (We promise we won't get mad if you don't like something you've seen, so be honest!) We may not get to respond to each of you personally, but we'll definitely take all your feedback to heart.
Thanks for visiting! And for our readers in the US, have a great long weekend!
Posted by Jon, Inside AdWords crew
Before we get too carried away with our own ideas, we'd like to pause for a moment to ask for your feedback. Tell us what you like or don't like about the blog, as well as any suggestions for what you would like to see here in the future. (We promise we won't get mad if you don't like something you've seen, so be honest!) We may not get to respond to each of you personally, but we'll definitely take all your feedback to heart.
Thanks for visiting! And for our readers in the US, have a great long weekend!
Posted by Jon, Inside AdWords crew
Thursday, May 26, 2005
Give Better Direction
Here's a tip from Matthew H., an AdWords specialist:
Posted by Jon, Inside AdWords crew
Sometimes it's better not to send customers to your home page, but instead to a more specific page based on their search term. You can do this by specifying different destination URLs for individual keywords. When customers search for "blue suede shoes" and click on your ad, you can then send them directly to a page containing your entire inventory of blue suede shoes. This practice can lead to higher conversion rates, and could allow you to get more value from your clicks. Read more about it here.
Posted by Jon, Inside AdWords crew
Top banker enters "business ethics" fray
The head of Switzerland’s largest bank has outlined his vision of how companies can regain public trust, in the context of a growing debate about "business ethics".
Peter Wuffli, group CEO of banking giant UBS, condemned what he called the "almost cyclical abuse of power by business leaders" that led to a series of high-profile corporate collapses in recent years.
However, he told the 35th annual ISC conference at St Gallen University that society now ran the risk of "going too far" and "crushing" business with arbitrary new regulations.
Wuffli said the time had come to "give corporations the chance to earn back the trust of society", and argued that businesses – like individual human beings – "need freedom".
"For a large, global listed corporation, there is simply no alternative to maximising the profit potential relative to relevant competitors."
However, he said this did not mean only "cold-blooded short-term profit maximisers [would be] rewarded by the financial markets".
He said companies could only be successful if they "balanced the interests of various stakeholder groups" – particularly customers and employees.
"Responsible corporate leadership means delivering on a profit-oriented mandate in a way that is fully transparent and in line with its stated values, vision and strategies," he said.
However, he concluded: "It is only individuals who can act responsibly. A company is as ethical as its people – every single one of them." Article in Swiss Info
Peter Wuffli, group CEO of banking giant UBS, condemned what he called the "almost cyclical abuse of power by business leaders" that led to a series of high-profile corporate collapses in recent years.
However, he told the 35th annual ISC conference at St Gallen University that society now ran the risk of "going too far" and "crushing" business with arbitrary new regulations.
Wuffli said the time had come to "give corporations the chance to earn back the trust of society", and argued that businesses – like individual human beings – "need freedom".
"For a large, global listed corporation, there is simply no alternative to maximising the profit potential relative to relevant competitors."
However, he said this did not mean only "cold-blooded short-term profit maximisers [would be] rewarded by the financial markets".
He said companies could only be successful if they "balanced the interests of various stakeholder groups" – particularly customers and employees.
"Responsible corporate leadership means delivering on a profit-oriented mandate in a way that is fully transparent and in line with its stated values, vision and strategies," he said.
However, he concluded: "It is only individuals who can act responsibly. A company is as ethical as its people – every single one of them." Article in Swiss Info
Wednesday, May 25, 2005
You’ll never have to come here again…
Now you can get all Inside AdWords posts in your email inbox as soon as they appear online.
Posted by Andrew, Inside AdWords crew
Posted by Andrew, Inside AdWords crew
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