Wednesday, March 7, 2007

More AdWords Seminars added

Missed the last AdWords Seminar for Success? Have no fear – new seminars have been added in Minneapolis, Detroit, and Atlanta – all occurring this month. Sign up for seminars at least 7 days in advance and we’ll even throw in a $50 AdWords credit. You'll find more information about these seminars, including dates, course outlines, and registration instructions at http://www.google.com/awseminars.

Where will AdWords Seminars be held next? Stay tuned for upcoming seminars starting in April in Las Vegas, Toronto, Boston, Phoenix, St. Louis, Dallas, and more. If you'd like to be informed when AdWords Seminars become available in your area, simply fill out this form.

Tuesday, March 6, 2007

Site59 goes to Area 51

Site59 is no more. The Travelocity owned US based last minute travel brand is changing its name to the best last minute travel brand in the Travelocity family - Lastminute.com. This makes sense. The basis behind the Site59 brand - booking at the last minute of the hour - is interesting and quirky but does not have the simplicity and catchy nature of its UK based partner. The only argument against the change for a US based company is that there could be some confusion with second tier player LastMinuteTravel.com owned by Travel Holdings Inc. While not as well known as Site59, LastMinuteTravel has been around since 1997 so have some claim to consumer recognition and association with the Lastminute* concept.

No change yet in the actual branding at the site at the time of writing and apologies for the shocking headline...

UPDATE - Rebrand has finished and 28 June announced relaunch in the US.. Note the little Travelocity stars are now combined with the pink logo of Lastminute.com (picture below). I have not seen that in any other market.

AdWords system maintenance on March 10

Here's a quick heads up from our tech team:

On Saturday, March 10th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PST due to system maintenance. While you won't be able to log into your accounts during this time, your campaigns will continue to run as usual. We apologize for any inconvenience.

"ON" in 60 seconds



At Google, we live by the mantra that fast is better than slow. So we were excited to see our friends at Microcost did a video of the Google Apps sign-up process. From 0-60 in under a minute is pretty impressive. Now I wish I could read my email that fast!

If you want to give Google Apps a test drive, check it out at http://www.google.com/a

Effective Internet Marketing Tools for Your Home-based Business

Anyone who owns a website knows the importance of internet marketing tools. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may not attract the all important highly targeted traffic. Getting a lot of traffic into a site has very little to do with the site itself but with how the webmaster or site owner advertises it. With hundreds of competing sites, you must employ the most effective internet marketing tools that will truly deliver results.

There are different internet marketing tools that you can use. All these techniques and methods aim at increasing your website traffic. You must find a way for web surfers to find your site. To do this, you must put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes. Where do they usually go whenever they are looking up something on the web? The answer is the search engine; in fact, the two most popular websites on the web today are both search engines and portals. Thus, you should focus your internet marketing efforts on the search engine.

People will usually search for something using a search engine and click on the top results that these engines give. Therefore, you must use the right internet marketing tools to get a high search engine ranking. To gain a high ranking in search results, you can use several internet marketing tools. Search engine optimization is a set of methods that are aimed at improving the visibility of your site in search engine results. Since a search engine indexes sites by looking at its keyword density, your site's content must have favorable keyword density that is search engine friendly. Content is one of the most important internet marketing tools itself. If you have excellent content that is geared towards achieving a high search engine ranking as well as provide information then you can expect a high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing tools as you do. Thus, you must continuously find new ways of attracting more traffic.

Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must use other more effective internet marketing tools to gain more traffic. One of the most popular internet marketing tools today is the use of Pay per Click advertising. In this method, you will bid for a particular keyword in a specific search engine. If you have the highest bid then your sites link will be the top result. This internet marketing tool is now being used by thousands of sites. It is also gaining popularity because of its relatively high success rate in attracting high traffic.