By placing multiple ad units on your pages, you give users more relevant ads to choose from, and you may reap the rewards from more clicks as a result. Here's where to go to see if your pages can benefit from additional ad units.
Already placed the code but are showing fewer units than expected? This is because our multiple ad unit system works best for pages with highly targeted ads and therefore may only display the first few units (See how a first ad unit is defined).
For publishers who are familiar with HTML, here are some advanced tips:
1) Create a channel (see AdSense Help for creating channels) for each ad placement. For example, if you have a leaderboard on the top of the page, a skyscraper on the right hand side, and another leaderboard on the bottom of the page, make sure you have a channel for all the top leaderboards, a second for the right skyscrapers, and a third for the bottom leaderboards.
2) Test the channels for at least a week to compare which position has the greatest clickthrough rate.
3) Make sure the the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.
Monday, October 24, 2005
Friday, October 21, 2005
AdWords advertisers and Blogger: A perfect match?
We've heard from several of you that the Inside AdWords blog has come to serve as an important source of up-to-date information, communicated directly from the team behind AdWords. Similarly, the blog has provided an effective (and even fun) means for us to reach you, our valued customers. In fact, we've come to think of it as an online AdWords newsletter, and it functions rather nicely in that capacity.
Are you thinking what I'm thinking? That, just maybe, a blog might prove to be an effective newsletter for your customers as well?
Imagine it: A place where you could easily tell your customers what's new and interesting about your business, and where you could even show them photos of your latest collection of high fashion widgets from Paris. Perhaps you'd also like to get some useful feedback from your customers? Yep, you can do that too.
A blog is surprisingly easy to create and maintain - and we just happen to know a great place for you to start. In case you're wondering, you'll find lots of ready-made blog templates, so you don't have to be a designer to create a pleasing blog. And, to make it even more interesting, you'll find that it's entirely free.
AdWords advertisers and Blogger. A perfect match? Give it a try, and see what you think.
Posted by Blake, Inside AdWords crew
Are you thinking what I'm thinking? That, just maybe, a blog might prove to be an effective newsletter for your customers as well?
Imagine it: A place where you could easily tell your customers what's new and interesting about your business, and where you could even show them photos of your latest collection of high fashion widgets from Paris. Perhaps you'd also like to get some useful feedback from your customers? Yep, you can do that too.
A blog is surprisingly easy to create and maintain - and we just happen to know a great place for you to start. In case you're wondering, you'll find lots of ready-made blog templates, so you don't have to be a designer to create a pleasing blog. And, to make it even more interesting, you'll find that it's entirely free.
AdWords advertisers and Blogger. A perfect match? Give it a try, and see what you think.
Posted by Blake, Inside AdWords crew
Work some magic with the new troubleshooting wizards
For Halloween season we thought we'd highlight some of the AdSense wizards that can help you create a little magic of your own.
Are public service ads showing on your site? Need some help filtering ads from appearing on your site? The new AdSense troubleshooting wizards can help you solve these issues quickly. Almost like magic.
Posted by Laura - AdSense Publisher Support
Are public service ads showing on your site? Need some help filtering ads from appearing on your site? The new AdSense troubleshooting wizards can help you solve these issues quickly. Almost like magic.
Posted by Laura - AdSense Publisher Support
A quick heads up
Once again, straight from our tech team:
Posted by Arielle, Inside AdWords crew
We'll be performing routine maintenance on the AdWords system from 9pm to 11pm PDT [?] today, Friday, October 21, 2005. While your ads will continue to run as normal, you won't be able to log into your accounts during this maintenance period.
Posted by Arielle, Inside AdWords crew
Thursday, October 20, 2005
AdSense 101
Recently, we've received some emails from readers who are looking for more information about program eligibility and how to get started. To answer your questions we thought you might find some of our online tools and information helpful.
If you're wondering what AdSense is all about, the AdSense Quick Tour is a great place to start.
No matter how much or how little traffic your site gets, you're welcome to submit an application. And once you're approved, you can add your AdSense ad code to any of your websites that meet our program policies.
Ready to get started? Don't miss a step - review the Quick Start Guide, or for a more interactive tutorial check out the Getting Started with AdSense Demo.
Posted by Suzie - AdSense Publisher Support
If you're wondering what AdSense is all about, the AdSense Quick Tour is a great place to start.
No matter how much or how little traffic your site gets, you're welcome to submit an application. And once you're approved, you can add your AdSense ad code to any of your websites that meet our program policies.
Ready to get started? Don't miss a step - review the Quick Start Guide, or for a more interactive tutorial check out the Getting Started with AdSense Demo.
Posted by Suzie - AdSense Publisher Support
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