Blake's gem o' the week #3

I'm not even going to try to resist the temptation to say something mildly clever here: it's absolutely clear that keywords are, well, key to AdWords success.

Having worked with lots of newer advertisers, though, it's equally clear that building a good keyword list for cost-per-click advertising is not something that most of us will have learned in our respective school system. Nope, we've got to pick it up on our own.

Where to start? Well one of my favorite Hidden Gems is a pleasantly brief (but useful) overview of this very topic. To whet your appetite, this gem will tell you a simple, four-step process to building a successful keyword list. So, if you've ever found yourself wondering "What are the steps to creating a keyword list?", I have just the resource for you.

Posted by Blake, Inside AdWords crew

What is...our next post?

While watching Jeopardy last night, I realized that answers only make sense if you are responding to the right questions. So here's our request for the weekend - please send us your questions. We'll try to answer them here.

Thanks!

Posted by Jon, Inside AdWords crew

AdWords Update - 7/21/05

A short update today on a couple of new features you'll now find in AdWords:

• Site targeting - you can now create site targeted campaigns from a new link on the Campaign Summary page; this means you'll no longer need to change your preferences in the My Account tab (as was previously the case).
• My Client Center - do you have more than one of these? Well, you can now link multiple My Client Centers to your own, just as you do with other AdWords accounts using the same linking functionality located on your MCC dashboard. A couple of important notes: you'll need both the login email and password of the MCC you would like to link, and you can only link up to a maximum of three MCC hierarchy levels (your own plus two additional levels).

Posted by Vivian, Inside AdWords crew

Please plan ahead...

Our tech team told us to pass along this message:

On July 22, 2005, advertisers will be unable to login to their AdWords accounts from approximately 9 p.m. to 11 p.m. PDT [?] due to system maintenance. Please rest assured that your campaigns will continue to run normally during this short downtime, and we apologize for any inconvenience.

Posted by Vivian, Inside AdWords crew

"One small step for man..."

With today’s homepage doodle we’re celebrating the 36th anniversary of the first lunar landing. We’re also unveiling Google Moon, an exciting new way to look closely at the surface of our closest celestial formation (featuring conclusive visual evidence to settle that whole 'moon made of cheese' controversy).

Despite the thirty-six years that have passed, the lunar landings still seem just as amazing – a strong reminder of the power of science.

So sit back, reflect, and start planning for 2041 (36 years from now), when you’ll need a locally-targeted campaign to sell your flowers to the neighborhood moon colony.

Posted by Jon, Inside AdWords crew