How Monarch Airlines uses Custom Search Business Edition

Posted by Ryan Pollock, Product Marketing

Silicon.com recently published this case study about how Monarch Airlines set up Google Custom Search Business Edition on www.flymonarch.com to enable better customer self-service and reduce the number of customer support inquiries. As a result of deploying the search engine – which only costs $100 per year - Monarch saw a 30% decrease in the number of customer support inquiries. The case study cites a number of the great benefits of deploying Custom Search: speed, relevance, and customizability. Monarch also uses Google Analytics to understand how their site's visitors navigate.

If your website's search isn't yet powered by Google, learn more about CSBE.